In a desperate bid to heighten the visibility of its little-used web browser Chrome, Google has launched its first American television advertising campaign, the Guardian reports. The TV ad was made by a Google Japan team and uses stop-motion animation. Google says it’s “excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome."
Though Google claims to be "one of the world's best known brands almost entirely through word of mouth," Chrome is the preferred browser of only 1.4% of Internet users—far behind competitors Internet Explorer, Firefox, and Safari. Google also hopes the ad campaign will raise the profile of its TV-advertising brokerage scheme.