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SUNDAY, NOVEMBER 22, 2009
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12

Google Brings Online Chrome Ad to TV

With browser far behind competitors, innovator goes traditional

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(Newser) – In a desperate bid to heighten the visibility of its little-used web browser Chrome, Google has launched its first American television advertising campaign, the Guardian reports. The TV ad was made by a Google Japan team and uses stop-motion animation. Google says it’s “excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome."

Though Google claims to be "one of the world's best known brands almost entirely through word of mouth," Chrome is the preferred browser of only 1.4% of Internet users—far behind competitors Internet Explorer, Firefox, and Safari. Google also hopes the ad campaign will raise the profile of its TV-advertising brokerage scheme.

Google seeks to raise the profile of its web browser Chrome with a new TV ad campaign.
Google seeks to raise the profile of its web browser Chrome with a new TV ad campaign.   (AP Photo/Paul Sakuma, file)
Google's Chrome browser lags far behind rival Microsoft's Internet Explorer.
Google's Chrome browser lags far behind rival Microsoft's Internet Explorer.   (AP Photo/Paul Sakuma)
Google Chrome, Google Inc.'s new Web browser.
Google Chrome, Google Inc.'s new Web browser.   (AP Photo/Paul Sakuma)
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The Google Chrome ad, which was originally distributed by Google online.   (favoritospoubel)

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12 comments
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Robert_Dada
May 11, 09 5:23 PM CDT
Good. They need some setbacks to keep them in line. We don't need them to become the next Microsoft. Reply
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Yourself
May 11, 09 5:30 PM CDT
in due time, in due time.. too bad it's just not that great a software.. i'll keep using firefox thank you very much. Reply
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+5
IN RESPONSE:
Robert_Dada
May 11, 09 6:00 PM CDT
Yes, Firefox is the best in my opinion.
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+5
drlarrymitchell
May 11, 09 6:03 PM CDT
Build a better browser, fellas- and not a crappy crashy LITE version of Firefox. If you have the best browser, you users will find it, as Mozilla's market share has indicated. Chrome is not bad for a first shot- jeez louise, ANYTHING's better than IE!- but you need to bring the goods before you get the users. Reply
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+4
IN RESPONSE:
Robert_Dada
May 11, 09 7:13 PM CDT
Microsoft should have named it Internet Exploder.
Vote up! Vote down!
+2

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