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Google Brings Online Chrome Ad to TV

With browser far behind competitors, innovator goes traditional

By Drew Nelles,  Newser Staff

Posted May 11, 2009 5:05 PM CDT

(Newser) – In a desperate bid to heighten the visibility of its little-used web browser Chrome, Google has launched its first American television advertising campaign, the Guardian reports. The TV ad was made by a Google Japan team and uses stop-motion animation. Google says it’s “excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome."

Though Google claims to be "one of the world's best known brands almost entirely through word of mouth," Chrome is the preferred browser of only 1.4% of Internet users—far behind competitors Internet Explorer, Firefox, and Safari. Google also hopes the ad campaign will raise the profile of its TV-advertising brokerage scheme.

Google seeks to raise the profile of its web browser Chrome with a new TV ad campaign.
Google seeks to raise the profile of its web browser Chrome with a new TV ad campaign.   (AP Photo/Paul Sakuma, file)
Google's Chrome browser lags far behind rival Microsoft's Internet Explorer.
Google's Chrome browser lags far behind rival Microsoft's Internet Explorer.   (AP Photo/Paul Sakuma)
Google Chrome, Google Inc.'s new Web browser.
Google Chrome, Google Inc.'s new Web browser.   (AP Photo/Paul Sakuma)
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The Google Chrome ad, which was originally distributed by Google online.   (favoritospoubel)

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COMMENTS
Showing 3 of 7 comments
Snowleopard
May 12, 2009 12:15 PM CDT
Why is google even pushing this browser? how is it part of their master plan?
Robert_Dada
May 12, 2009 12:13 PM CDT
Microsoft should have named it Internet Exploder.
drlarrymitchell
May 11, 2009 11:04 AM CDT
IF NEWSER IS GOING TO CONTINUE THIS CLICKSOR NONSENSE---^ I'M OUTTA HERE!

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