Brits Bellow Over 'Racist' White Bull Ad

By Mary Papenfuss,  Newser User
Posted May 13, 2009 7:22 AM CDT
A bull loses his black spots to become more "pure" in Cravendale milk ad.   (Cravendale)

(Newser) – A British milk ad showing an angry black-spotted bull "purifying" himself white is racist, consumers are bellowing—charges a UK advertising council has labeled bull. "Viewers were likely to understand that the black-and-white bulls were intended as a metaphor for milk and were unlikely to interpret the purification process as being racist," the council declared. Milk company officials denied the ads were racist.