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SUNDAY, NOVEMBER 8, 2009
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3

Revamped Dollar Stores Cash In on Recession

More food, cleaner aisles lure shoppers

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(Newser) – When the recession sent pinched consumers hunting for bargains, dollar stores were ready. Cluttered aisles of cheap treasures have been replaced with stocked fridges and neat rows of mustard and canned beans. Half of US households now shop at dollar stores monthly, and 18% more $100,000-plus households started frequenting them at the end of 2008, the Chicago Tribune reports.

The three biggest chains are planning to open hundreds of new stores this year as their success outpaces discounters like Wal-Mart. The companies are already bracing for the recession’s end: They are confident that ads touting their stores as clean and easy will draw, and keep, richer clientele. “It doesn’t matter how much you earn, everybody loves a bargain,” says a marketer.

Dollar stores have seen their sales rise higher than Wal-Mart's in the recession.
Dollar stores have seen their sales rise higher than Wal-Mart's in the recession.   (AP Photo)
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We see no slowdown in consumers trending toward general thriftiness. - Adrianne Shapira,
Goldman Sachs analyst

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3 comments
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jeangnome
May 14, 09 12:43 PM CDT
I shop frequently at Dollar General. I can spend $20 and come away with 3 or 4 bags of stuff. Reply
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TerrifiedCitizen
May 14, 09 2:13 PM CDT
Carouselle... you're my kind of shopper. Uh, are you married? Reply
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ymarkone
May 15, 09 1:12 AM CDT
The Dollar Tree is a multi-billion dollar company, their net taking for the last quarter was over $3 billion. I always by my bread, cleaning items, and toiletries at the Dollar Tree. Why pay $3 for something you can get for $1 and when you compare the ingredients they're exactly the same. All you're paying for is a "prettier" bottle and a name. Who can afford that these days? Reply
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