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MONDAY, NOVEMBER 23, 2009
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Chrysler Woos Current Owners With $1K Coupons

Company hopes to help sales

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(Newser) – In an effort to boost sales, bankrupt Chrysler is planning to send $1,000 coupons to all its current customers, the Wall Street Journal reports. The certificates, good toward the purchase of any new Chrysler vehicle, will be mailed in the next month or so with a letter from CEO Robert Nardelli. The company will distribute more than 9 million certificates.

Chrysler's St. Louis South manufacturing facility sits idle on May 1, 2009, in Fenton, Mo.
Chrysler's St. Louis South manufacturing facility sits idle on May 1, 2009, in Fenton, Mo.   (AP Photo/Tom Gannam)
Chrysler Chief Executive Officer Robert Nardelli testifies on Capitol Hill on Dec. 5, 2008.
Chrysler Chief Executive Officer Robert Nardelli testifies on Capitol Hill on Dec. 5, 2008.   (AP Photo/Gerald Herbert, file)
A view of some Jeep Wranglers at the Daimler Chrysler North Assembly Jeep plant in Toledo, Ohio, on April 30, 2009.
A view of some Jeep Wranglers at the Daimler Chrysler North Assembly Jeep plant in Toledo, Ohio, on April 30, 2009.   (AP Photo/Madalyn Ruggiero)
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Fondue
May 15, 09 2:05 PM CDT
Sounds like what automakers have always done. The only difference seems to be that it's for current customers. Reply
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TerrifiedCitizen
May 15, 09 7:15 PM CDT
What's $9 mil x $1 grand? it makes my little desk calculator go into the end zone... Apparently, they don't think too many are gonna bite; they don't even have that much money, do they? Reply
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