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TUESDAY, NOVEMBER 24, 2009
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Oprah Joins Twitter's 1M Club

TwOprah effect probably overstated

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(Newser) – Move over, Ashton Kutcher. Oprah crossed the million-followers threshold on Twitter yesterday. What does this mean for microblogging and life as we know it? Simon Dumenco of Advertising Age, who worked with Oprah to launch O Magazine, has some thoughts:

  • Oprah is bigger than God. @God barely has any followers. Also, Twitter has been willing to shut down Oprah’s impersonators, but not God’s.

  • Sorry Twitter, Oprah’s just not that into you. She hasn’t tweeted in days—not even to mark the millionth-follower landmark.
  • Oprah’s fundamentally wrong for Twitter. She’s about listening, not broadcasting.
  • The TwOprah bump is overrated. The moms who rushed to Twitter for Oprah probably aren’t sticking around.
  • But Oprah’s made it safe to tweet. There’s no reason to be ashamed anymore. If Oprah does it, it must be OK.

Oprah Winfrey waves at protesters across the street as she enters the Art Institute of Chicago for a dinner in honor of the International Olympic Committee's Evaluation Committee, April 6, 2009.
Oprah Winfrey waves at protesters across the street as she enters the Art Institute of Chicago for a dinner in honor of the International Olympic Committee's Evaluation Committee, April 6, 2009.   (AP Photo/Charles Rex Arbogast)
In this Monday, April 6, 2009 file photo, Oprah Winfrey arrives at the Art Institute of Chicago for a dinner in honor of the International Olympic Committee's Evaluation Committee in Chicago.
In this Monday, April 6, 2009 file photo, Oprah Winfrey arrives at the Art Institute of Chicago for a dinner in honor of the International Olympic Committee's Evaluation Committee in Chicago.   (AP Photo/Charles Rex Arbogast, File)
Talk show host Oprah Winfrey arrives at the Art Institute of Chicago for a dinner in honor of the International Olympic Committee's Evaluation Committee in Chicago, Monday, April 6, 2009.
Talk show host Oprah Winfrey arrives at the Art Institute of Chicago for a dinner in honor of the International Olympic Committee's Evaluation Committee in Chicago, Monday, April 6, 2009.   (AP Photo/Charles Rex Arbogast)
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