Oprah Joins Twitter's 1M Club

TwOprah effect probably overstated
By Kevin Spak,  Newser Staff
Posted May 15, 2009 12:54 PM CDT
Oprah Winfrey waves at protesters across the street as she enters the Art Institute of Chicago for a dinner in honor of the International Olympic Committee's Evaluation Committee, April 6, 2009.   (AP Photo/Charles Rex Arbogast)
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(Newser) – Move over, Ashton Kutcher. Oprah crossed the million-followers threshold on Twitter yesterday. What does this mean for microblogging and life as we know it? Simon Dumenco of Advertising Age, who worked with Oprah to launch O Magazine, has some thoughts:

  • Oprah is bigger than God. @God barely has any followers. Also, Twitter has been willing to shut down Oprah’s impersonators, but not God’s.

  • Sorry Twitter, Oprah’s just not that into you. She hasn’t tweeted in days—not even to mark the millionth-follower landmark.
  • Oprah’s fundamentally wrong for Twitter. She’s about listening, not broadcasting.
  • The TwOprah bump is overrated. The moms who rushed to Twitter for Oprah probably aren’t sticking around.
  • But Oprah’s made it safe to tweet. There’s no reason to be ashamed anymore. If Oprah does it, it must be OK.