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Thrift Is Expensive in the Hamptons

Wave goodbye to conspicuous consumption in the playground of decadence

By Wesley Oliver,  Newser Staff

Posted May 16, 2009 2:30 PM CDT

(Newser) – Keeping up with the Joneses means downplaying wealth in the Hamptons this summer, Allen Salkin writes in the New York Times. Conspicuous consumption is out, conspicuous thrift is in as Hamptonites try very hard to match the economic malaise in the rest of the country. “Low-key” and “beachy” are the buzzwords, but make no mistake: Vacationers still pay top-dollar.

Boutiques have become “beach shacks,” nightclubs are “lounges,” and flip-flops are now welcome just about everywhere. But slacks still cost $200, dinner for two $150, and housing at least $50,000. Low-key doesn’t come cheap, but one restaurateur doesn’t believe the frugal hype will last: “Every year starts off that way. They just don’t end that way.”

The Hamptons wants you to perceive it as conforming to the spirit of these hard times and not to caricature it as the over-the-top playground it has become.
The Hamptons wants you to perceive it as conforming to the spirit of these hard times and not to caricature it as the over-the-top playground it has become.   (Shutter Stock)
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Low-key is the Hamptons theme this year, no matter how much it costs. - Allen Salkin, the New York Times

People don’t want to be outwardly hanging a chandelier in a tent, which makes it look like they are spending all this money. - John Kowalenko,
catering business owner

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COMMENTS
Showing 1 of 1 comment
kokuaguy
May 17, 2009 11:32 AM CDT
At 1:30 a.m. Hawaii time I'm number one on Newser with 1200 points. I assume my points will have fallen off enough by the time that jemikeos gets started again in Chicago that he will soon knock me back down to Number 2. Whatever- it was fun to be on top for awhile. ;^)

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