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Can It: Wine Industry Goes Aluminum

Drinkers like single serving, easy transport, eco-friendliness

By Matt Cantor,  Newser Staff

Posted May 18, 2009 11:16 AM CDT
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(Newser) – It may lack a certain old-fashioned class, but that’s not stopping the wine industry from embracing aluminum cans, the Times of London reports. A top can-maker said he’d sold 35 million cans to the industry last year, up from 6 million in 2006—and he foresees wine fans chugging, er, sipping, more than a billion cans a year in the future.

“It’s not going to replace the bottle, but there are many occasions when a bottle is not appropriate,” said the manufacturer. “Single-serve is what a lot of people want.” Plus, the cans are easier to transport and better for the environment.

Workers prune vineyards in the Carneros appellation near Sonoma, Calif., May 11, 2009.
Workers prune vineyards in the Carneros appellation near Sonoma, Calif., May 11, 2009.   (AP Photo)
In this photo taken April 26, 2009, Adrienne Long sniffs a wine in the tasting room of Pepper Bridge winery in Walla Walla, Wash.
In this photo taken April 26, 2009, Adrienne Long sniffs a wine in the tasting room of Pepper Bridge winery in Walla Walla, Wash.   (AP Photo)
The wine industry is buying far more cans these days.
The wine industry is buying far more cans these days.   (Shutterstock)
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COMMENTS
Showing 3 of 3 comments
psycada
May 19, 2009 5:42 AM CDT
I beg to differ. In my experience, most drinks have a cleaner, crisper taste out of a can, but only when it's cold.
Mad
May 18, 2009 11:46 AM CDT
Wine, soda and cannabis all taste better out of glass
paul123
May 18, 2009 4:29 AM CDT
I would think that it would never take off, but then, I never would have thought that the wine in the box with the tap on it was gonna do well either. No matter, bottles for me thanks.

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