Can It: Wine Industry Goes Aluminum

Drinkers like single serving, easy transport, eco-friendliness
By Matt Cantor,  Newser User
Posted May 18, 2009 11:16 AM CDT
Workers prune vineyards in the Carneros appellation near Sonoma, Calif., May 11, 2009.    (AP Photo)
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(Newser) – It may lack a certain old-fashioned class, but that’s not stopping the wine industry from embracing aluminum cans, the Times of London reports. A top can-maker said he’d sold 35 million cans to the industry last year, up from 6 million in 2006—and he foresees wine fans chugging, er, sipping, more than a billion cans a year in the future.

“It’s not going to replace the bottle, but there are many occasions when a bottle is not appropriate,” said the manufacturer. “Single-serve is what a lot of people want.” Plus, the cans are easier to transport and better for the environment.