The sequel to Disney's smash hit 'High School Musical' will air Friday, and with a barrage of merchandise including CDs, DVDs, musical handbags, stationery, bedding, and a board game, the two kids' flicks are expected to rake in $100M for the Mickey Mouse company, reports the LA Times.
The Disney Channel premiere will broadcast in 100 countries, and revenues from ads and DVDs have already surged from to $72M since the first 'Musical' attracted its surprise audience. But with such high expectations, the numbers may not add up this time. "That teenage audience is extremely fickle," says one analyst. "And they also have this nasty habit of growing up. You have to be able to keep drawing in a younger audience."