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THURSDAY, NOVEMBER 26, 2009
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 ALBUM REVIEW 
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Omar's iDon Takes Reggaeton Back to the Future

Dancehall king blends familiar with futuristic with foray into cyberpunk

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(Newser) – Reggaeton superstar Don Omar blends dancehall with Blade Runner on new album iDon, Jody Rosen writes for Slate. The Puerto Rican’s journey into “dystopian cyberfantasy” features plenty of “cybernetic mumbo-jumbo, foreboding synth chords, and techno twitches,” Rosen writes, backtracked by some more familiar big booming beats.

iDon fires through 10 tracks in just 38 minutes, Rosen writes, loosely based on the concept of a futuristic scientist’s transformation of a Latin superstar into a cyborg. Behind the bleeps and effects, however, Rosen notes, lyrics about clubs and sex and disses of rivals and record execs make Omar’s latest a “stealth conventional reggaeton album.”

Don Omar performs April 23, 2009, at the Billboard Latin Music Awards in Coral Gables, Fla.
Don Omar performs April 23, 2009, at the Billboard Latin Music Awards in Coral Gables, Fla.   (AP Photo)
Don Omar performs April 23, 2009, at the Billboard Latin Music Awards in Coral Gables, Fla.
Don Omar performs April 23, 2009, at the Billboard Latin Music Awards in Coral Gables, Fla.   (AP Photo)
Don Omar performs during the International Song Festival in Vina del Mar, Chile.
Don Omar performs during the International Song Festival in Vina del Mar, Chile.   (AP Photo)
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Video for Don Omar's "The Chosen."   (darknessdeath16)

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He is a kind of reggaeton Kanye West: a big mainstream star who stands slightly to the left of mainstream tastes, with a penchant for sonic experimentation and defying fan expectations. - Jody Rosen

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TerrifiedCitizen
May 20, 09 12:55 PM CDT
"Omar's iDon Takes Regurgitation Back to the Future" Reply
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