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SUNDAY, NOVEMBER 8, 2009
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 INTERVIEW 
6

Web Killed Big Acts, Saved Music: Kot

Each tech advance stirred unfounded fears: Kot

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(Newser) – The Internet has so fragmented music that there may never be another big act like U2. But that’s just fine for music critic Greg Kot, author of Ripped: How the Wired Generation Revolutionized Music. “Art thrives best when it’s created without regard to making any kind of compromise,” he tells Time, saying labels have long forced artists to adapt to mainstream tastes.

“If you’ve got a taste for Polish jazz or Estonian hip-hop, you can find something on the web,” Kot adds, noting that the demand for music is higher than ever. “Just because a listener downloads a piece of music doesn’t mean the industry has a lost sale. If you’re a good band, your fans are going to want every piece of what you put out.”

By dividing the control over music into subcultures and niches, the internet may have put an end to big acts like the Beatles and U2, shown here.
By dividing the control over music into subcultures and niches, the internet may have put an end to big acts like the Beatles and U2, shown here.   (AP Photo)
"The biggest problem a band has is getting its music heard," Kot says, crediting the internet with making that task a lot easier.   (AP Photo)
Kot's book.
Kot's book.   (Amazon.com)
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A lot of these bands
are being elevated to
star status and then torn
down before their record
has even come out.
- Greg Kot

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6 comments
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Spydiggity
May 21, 09 4:30 PM CDT
U2 sucks. if that's what they mean by "big acts," then good riddance. Reply
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NutsInNY
May 21, 09 9:26 PM CDT
Gee, when I read the first sentence above, I don't see why you would think U2 is what they mean by "big acts"... >duh<
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drlarrymitchell
May 21, 09 9:59 PM CDT
Big bands don't become big bands until big labels shove them down the public's throat, big-time. Now, the playing field has been leveled, and only morons are ingesting such mainstream garbage. Same as it ever was. Reply
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BigLebow
Jun 18, 09 5:12 PM CDT
agreed
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kokuaguy
May 22, 09 1:44 AM CDT
So, would one of you kind folks please comment on the following? So why is it that the following Newser users consistently have the highest numbers of points but one never sees a comment posted by them: Ryan; Riazhahman; jemikeos; C_J ? Just curious about this. If they are getting their points by anonymously viewing it seems that perhaps there should be some way to earn points by putting comments on the pages as so many of us do. Reply
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