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THURSDAY, NOVEMBER 26, 2009
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8

Playboy on Block for $300M

Hef said to be loathe to part with firm

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(Newser) – With the magazine at its heart struggling against the tide of the Internet, Hugh Hefner’s Playboy empire is seeking a buyer for $300 million, the New York Post reports. That’s three times its current market capitalization, but sources say Hef won’t sell unless he can get the cash to keep up his luxe life. So far, none of the wealthy firms approached has bitten.

“Everyone says he’ll never let go, that he’ll take it with him to the grave,” sources say of Hefner, 83, who started the magazine in 1953. A spokeswoman for Playboy tells Crain’s Chicago Business “it is not being shopped.”

From left, Holly Madison, Hugh Hefner, Bridget Marquardt, and Kendra Wilkinson arrive at the Fox Reality Channel Really Awards in Los Angeles, Sept. 24, 2008.
From left, Holly Madison, Hugh Hefner, Bridget Marquardt, and Kendra Wilkinson arrive at the Fox Reality Channel Really Awards in Los Angeles, Sept. 24, 2008.   (AP Photo)
Hugh Hefner, founder of Playboy Enterprises, smiles during the
Hugh Hefner, founder of Playboy Enterprises, smiles during the "Festival di Sanremo" Italian song contest, in San Remo, Italy, Feb. 20, 2009.   (AP Photo)
Hugh Hefner arrives at the premiere of
Hugh Hefner arrives at the premiere of "The House Bunny" in Los Angeles on Wednesday, Aug. 20, 2008.   (AP Photo/Matt Sayles)
Hugh Hefner poses at the Playboy Mansion in Los Angeles in 2007.
Hugh Hefner poses at the Playboy Mansion in Los Angeles in 2007.   (AP Photo)
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8 comments
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TerrifiedCitizen
May 22, 09 2:04 PM CDT
It's day has passed... Reply
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+4
OWLWOMANXXXX
May 22, 09 2:14 PM CDT
I agree...Hef is just a dirty little ole man now Reply
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-3
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Sauerkraut
May 22, 09 7:55 PM CDT
Hef is the whole reason you have the ability to view porn without being looked at as a sick fuck. Dumbass
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0
Circusdog
May 22, 09 3:54 PM CDT
I hear Jack Meoff is interested. Reply
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0
Observer
May 22, 09 3:57 PM CDT
Wrong Circusdog - it was Haywood Jublome. Reply
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