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MONDAY, NOVEMBER 23, 2009
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Mickey D's Aims to Mug Starbucks in Europe

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(Newser) – Just as Starbucks is scaling back its European expansion, McDonald's plans to open hundreds of new outlets offering high-end coffees and pastries on the continent, reports the Financial Times. “We can become the biggest seller of coffee in Europe,” boasted McDonald's chief financial officer. The company plans to launch 1200 new McCafés by the end of the year. The coffee shops operate inside or next to conventional McDonald's restaurants.

McDonald's managers hope McCafes will push aside Starbucks to become the biggest coffee-selling chain in Europe.
McDonald's managers hope McCafes will push aside Starbucks to become the biggest coffee-selling chain in Europe.   (AP Photo/Amy Sancetta, file)
A tempting cappuccino waits on the counter of a California McCafe coffeehouse.
A tempting cappuccino waits on the counter of a California McCafe coffeehouse.   (Getty Images)
Look out, Starbucks. McCafes are invading Europe.
Look out, Starbucks. McCafes are invading Europe.   (Getty Images)
A barista sprinkles chocolate on a cappuccino at a McCafe coffeehouse in California.
A barista sprinkles chocolate on a cappuccino at a McCafe coffeehouse in California.   (Getty Images)
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Blackbird
May 27, 09 10:07 AM CDT
I never would have believed it had I not tried it. McDonald's cappuccino blows away Strabucks and at a lower price. Although when I'm in Europe the last place I'd go for coffee is McDonalds. Reply
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