Mickey D's Aims to Mug Starbucks in Europe
By Mary Papenfuss,  Newser User
Posted May 27, 2009 1:25 AM CDT
McDonald's managers hope McCafes will push aside Starbucks to become the biggest coffee-selling chain in Europe.   (AP Photo/Amy Sancetta, file)
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(Newser) – Just as Starbucks is scaling back its European expansion, McDonald's plans to open hundreds of new outlets offering high-end coffees and pastries on the continent, reports the Financial Times. “We can become the biggest seller of coffee in Europe,” boasted McDonald's chief financial officer. The company plans to launch 1200 new McCafés by the end of the year. The coffee shops operate inside or next to conventional McDonald's restaurants.