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OpenTable Brings (False) Hope for IPOs

Great company creates an old-school frenzy, but it's a one-time deal

By Kevin Spak,  Newser Staff

Posted May 27, 2009 1:21 PM CDT

(Newser) – A hot website goes public, and investors go wild. Shares soar 59% on the first day of trading. “Is this really May 2009?” asks James B. Stewart of SmartMoney. The stock is OpenTable.com, which went public at $20 and is trading just south of $27. "The company seems to have chosen the worst possible time to raise capital," but don't get too excited, Stewart cautions: This probably isn't a turning point for IPOs.

Stewart considers OpenTable a uniquely exciting company. It revolutionizes the restaurant reservation process and "holds the promise of a rare quality I’m always looking for: the natural monopoly." Users and restaurants will flock to it because it’s the biggest, making it bigger and limiting competition. Don’t forget “that in this market, OpenTable’s owners preferred to be sellers rather than buyers.”

A screenshot from the hot new IPO, OpenTable.com.
A screenshot from the hot new IPO, OpenTable.com.
Traders work on the floor of the New York Stock Exchange Thursday, May 14, 2009.
Traders work on the floor of the New York Stock Exchange Thursday, May 14, 2009.   (AP Photo/Richard Drew)
Traders work on the floor of the New York Stock Exchange Monday, May 4, 2009.
Traders work on the floor of the New York Stock Exchange Monday, May 4, 2009.   (AP Photo/Richard Drew)
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I don’t see OpenTable as the harbinger of a new boom in IPOs. If anything, it’s further evidence that investor sentiment lately has gotten a little frothy. - James B. Stewart

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COMMENTS
Showing 1 of 1 comment
nick
May 27, 2009 8:01 AM CDT
From what I witness, "managing reservations" would not be the biggest problem restaurants face nowadays. My guess would be THE SHRINKING CUSTOMER BASE.

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