Increasingly, rappers sing about brands they sell
(NEWSER) - Rappers have always name-checked alcohol in their music, but nowadays many artists are going beyond references to actually selling their own brands. From the way the Los Angeles Times describes it, Pitbull’s latest hits sound more like advertisements for Voli vodka. He’s part owner of the liquor brand, meaning he’s more than happy to rap about the low-calorie, flavored vodka as the new “it” drink. Ludacris and Snoop Dogg both push cognac, with both artists releasing mixtapes and music videos promoting the drinks. More»