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Microsoft's New Search Engine: Bing

'Decision engine' gives users more control over results

By Ambreen Ali,  Newser User

Posted May 28, 2009 1:29 PM CDT

(Newser) – Microsoft wants “Bing” to replace “Google” as your verb of choice for Internet search, PC World reports, with CEO Steve Ballmer unveiling the search engine today at a conference in California. Bing—already available for a test run—will be fully rolled out by Wednesday. The runner-up name was Kumo, Japanese for “cloud.”

Microsoft says Bing provides intelligent search results, simplifies everyday tasks, and gives users more control over how results are organized. The company hopes its replacement for Live Search will close its gap on Google, which does 80% of online searches. Microsoft does just 6%, and industry experts say only a revolutionary product could lure people away from Google.

Bing is the new name of Microsoft's search engine. It was formerly called Live Search.
Bing is the new name of Microsoft's search engine. It was formerly called Live Search.   (Microsoft)
Bing will replace Live Search, seen here.
Bing will replace Live Search, seen here.   (Microsoft)
The logo for Microsoft's new search engine.
The logo for Microsoft's new search engine.   (Microsoft)
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It’s all about Google. They have share, we don’t have share. - Steve Ballmer, Microsoft's CEO

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COMMENTS
Showing 3 of 11 comments
Yourself
May 29, 2009 12:05 PM CDT
it's not great, but it's a hell of a progress coming from MS. lol.. as for it being released, yeah some of the builds were leaked to the pirate software community, but the Alpha release is public domain if you signed up for it. :)
psycada
May 29, 2009 6:18 AM CDT
Released the hacker community months ago?!?!?!? Since when was the public considered the hacker community? Windows Seven Beta was released to ANYONE who wanted it, not hackers. I've been using it since and am using it now. It is far better than Vista could have dreamed of being. It's stupid fast too. I have installed it on a computer with a 1Ghz processor and 512MB of memory and it runs smooth enough. Vista wouldn't even have booted up. Give it time, the pc community should be pleasantly surprised with Windows 7.
fancygapva
May 29, 2009 1:43 AM CDT
Am I an antique because I don't want to store my data in "the cloud" OR my search results, or my e-mail, or my documents or my business? That makes me dependent on lots of things going right for me on the servers of those who just want it to go right for themselves. I feel better about "cloud" privacy under Obama than Bush, but not much --and there's still Jeb or some other crook waiting in the wings just dying to know everything about everybody, a la Big Brother. It's all well and good to be able to get to your data, pictures, documents from "anywhere" but where are you if your server is down, if the net is down? Ever try to get Microsoft "help" for an application when your internet was down? No internet, no help.....

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