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THURSDAY, NOVEMBER 26, 2009
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Microsoft's New Search Engine: Bing

'Decision engine' gives users more control over results

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(Newser) – Microsoft wants “Bing” to replace “Google” as your verb of choice for Internet search, PC World reports, with CEO Steve Ballmer unveiling the search engine today at a conference in California. Bing—already available for a test run—will be fully rolled out by Wednesday. The runner-up name was Kumo, Japanese for “cloud.”

Microsoft says Bing provides intelligent search results, simplifies everyday tasks, and gives users more control over how results are organized. The company hopes its replacement for Live Search will close its gap on Google, which does 80% of online searches. Microsoft does just 6%, and industry experts say only a revolutionary product could lure people away from Google.

Bing is the new name of Microsoft's search engine. It was formerly called Live Search.
Bing is the new name of Microsoft's search engine. It was formerly called Live Search.   (Microsoft)
Bing will replace Live Search, seen here.
Bing will replace Live Search, seen here.   (Microsoft)
The logo for Microsoft's new search engine.
The logo for Microsoft's new search engine.   (Microsoft)
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13 comments
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Fondue
May 28, 09 1:30 PM CDT
This will not happen -- GOOGLE4LIFE Reply
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justapirate
May 28, 09 2:12 PM CDT
Sounds interesting. If they have better search results, a satellite map, a large free e-ail account, and a better search engine for scholarly journals, I might be hooked... but I don't think they'll be able to do that. :P Reply
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IN RESPONSE:
Newser001
May 28, 09 3:00 PM CDT
They might as well call it ' b l i n g ', for all it will likely be worth. All this time, and now they're interested in rewriting their engine...? Why not concentrate efforts on an OS and apps that are secure and truly functional?
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Ioptout
May 28, 09 2:17 PM CDT
Google should abandon their browser, focus on getting the image function on google search better. Microsoft should get their asses to work... RIGHT NOW! Make me a better operating system, you rejects! Reply
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IN RESPONSE:
Yourself
May 28, 09 3:25 PM CDT
you're talking about VERY different departments within the companies. sooo 1) google is creating a browser cause their search engine is already rock solid. yes the image portion could use adjusting, but that's cause images aren't properly tagged, not cause of the search engine itself. 2) Microsoft IS working on a better operating system, it's called Windows Seven, and it too is finally a rock solid product.
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