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'High School Musical 2' Sets TV Record

17M fans make Disney original most-watched basic cable show ever

By Dustin Lushing,  Newser Staff

Posted Aug 20, 2007 3:19 AM CDT

(Newser) – An estimated 17.2 million viewers tuned into "High School Musical 2" Friday night, making the Disney Channel original the most watched basic cable program in history. Backed by an 18-month promotional blitz, the sequel nearly doubled the debut audience of last year's "High School Musical" and is expected to generate $650 million from spinoff products by the end of 2008.

The franchise's breakout success has relaunched Disney's appeal in the 9-14 age group, reports the New York Times, and executives are realizing the massive potential of the original movie business. A third "High School Musical" is already underway and will open in theaters in late 2008.

Graphic profiles four leads in the hit HIgh School Musical 2; 2c x 4 3/8 inches; 96.3 mm x 111.1 mm
Graphic profiles four leads in the hit HIgh School Musical 2; 2c x 4 3/8 inches; 96.3 mm x 111.1 mm   (Associated Press)
The cast of Disney Channel's High School Musical 2 poses together at the premiere of the film in Anaheim, Calif., Tuesday, Aug. 14, 2007. From left to right in the top row are Monique Coleman, Ashley Tisdale, Zac Efron, KayCee Stroh, Vanessa Hudgens and Olesya Rulin. From left to right...
The cast of Disney Channel's "High School Musical 2" poses together at the premiere of the film in Anaheim, Calif., Tuesday, Aug. 14, 2007. From left to right in the top row are Monique Coleman, Ashley...   (Associated Press)
Monique Coleman, a cast member in High School Musical 2, strikes a pose at the premiere of the Disney Channel movie in Anaheim, Calif., Tuesday, Aug. 14, 2007. (AP Photo/Chris Pizzello)
Monique Coleman, a cast member in "High School Musical 2," strikes a pose at the premiere of the Disney Channel movie in Anaheim, Calif., Tuesday, Aug. 14, 2007. (AP Photo/Chris Pizzello)   (Associated Press)
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