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Jeep Wrangler Is Star of Reborn Chrysler

Sales actually up for 'original sport-utility vehicle' with WWII roots

By Ambreen Ali,  Newser User

Posted Jun 11, 2009 12:02 PM CDT
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(Newser) – With the Fiat-Chrysler alliance finalized, workers must get hopping to churn out more Jeep Wranglers, the military-vehicle-turned-adventure-ride that’s one of just three American cars whose sales are up this year. It’s “probably one of the main reasons why Chrysler is still here,” an auto analyst tells the Toledo Blade. And Chrysler has only a 30-day supply remaining.

When Ohio workers were laid off two months ago and their factory temporarily shuttered, there was a 63-day supply of the Jeeps. When they return to work this month, they face increased demand and a dwindling supply. “It’s an incremental model that no other manufacturer offers,” says a dealer. “If I sell somebody a Wrangler, it didn’t replace a minivan sale or a car sale.”


With just a 30-day supply of Wranglers remaining, dealers are anxious to have Chrysler workers back on the job.
With just a 30-day supply of Wranglers remaining, dealers are anxious to have Chrysler workers back on the job.   (AP Photo/Jerry S. Mendoza)
Jeep Wranglers are Chrysler's prized jewel.
Jeep Wranglers are Chrysler's prized jewel.   (AP Photo/David Zalubowski)
Wranglers are one of three US cars whose sales went up this year.
Wranglers are one of three US cars whose sales went up this year.   (AP Photo/Madalyn Ruggiero)
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COMMENTS
Showing 3 of 3 comments
Snowleopard
Jun 11, 2009 10:56 AM CDT
all these wranglers being sold are going to the survivalist preparing for the coming Armageddon.
Yourself
Jun 11, 2009 6:19 AM CDT
i will say the 4 door version brought in a whole lot of new buyers, or family buyers that had the 2 door version prior to having the family. They were long overdue on the 4 door version, and i really do believe that it's helped keep the Jeep name afloat.
Yourself
Jun 11, 2009 6:02 AM CDT
if they were smart, they would keep the demand high by NOT over producing the car... these car companies haven't learned a damn thing have they?

Mixed reactions to Fiat alliance
ABC 13

Workers eager to restart
Detroit Free Press

 
Chrysler • auto industry • Fiat • Jeep • auto worker • Jeep Wrangler

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