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SATURDAY, NOVEMBER 21, 2009
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24/7 Online Artist Channels Point to Radio's Future

Eagles, Christina Aguilera, Weezer to be first 'DJs'

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(Newser) – Musicians want to connect with fans, and radio needs to survive in the Web 2.0 era: Enter artist personal experience (a.p.e.) radio. Clear Channel launches the 24/7 online channels, featuring artists’ personal radio shows, next month. “We feel that the old model of trying to get radio airplay and some video play is broken,” the CEO of Front Line Management, a partner in the venture, told Billboard.

“We want artists to host the channels, tell stories and turn new fans on to new music,” says a Clear Channel exec. Christina Aguilera, Weezer, and the Eagles will be the pioneers; in addition to songs they choose, their stations will feature interviews and commentary. The ad-supported channels will be available on Clear Channel websites, artist websites, and smartphone applications.

Don Henley (L) and Glenn Frey (R) of The Eagles perform onstage during the 16th Annual Race to Erase MS event on May 8, 2009 in Century City, California.
Don Henley (L) and Glenn Frey (R) of The Eagles perform onstage during the 16th Annual Race to Erase MS event on May 8, 2009 in Century City, California.   (Getty Images)
Weezer performs at the sixth annual Video Game Awards at Sony Picture Studios in Culver City, Calif., on Sunday Dec. 14, 2008.
Weezer performs at the sixth annual Video Game Awards at Sony Picture Studios in Culver City, Calif., on Sunday Dec. 14, 2008.   (AP Photo)
Christina Aguilera performs at the Los Angeles Gay and Lesbian Center's
Christina Aguilera performs at the Los Angeles Gay and Lesbian Center's "An Evening with Women: Celebrating Art, Music and Equality," in Beverly Hills, Calif., April 24, 2009.   (AP Photo/Chris Pizzello)
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What's really exciting is that Joe Walsh will invite his friends to help participate, talk about destroying a hotel room or tell a more personal insight about where he was during the Kent State shooting. - Evan Harrison, Clear Channel exec

I am so excited to be one of the first artists on a.p.e. My channel is going to be a special place for my fans to find out about my new music, upcoming tours and lots of other news and original content. It's going to be fun. - Christina Aguilera

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3 comments
VIEWING:
 
2-bits
Jun 12, 09 11:23 AM CDT
Ah! Suddenly the industry dick royalty moves make sense now. They had to eliminate the competition. Reply
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+1
tbirdsradio
Jun 12, 09 12:42 PM CDT
This model is nothing new, just more industry greed to jilt the fans and squeeze more dollars out of them. Wouldn't be a nice change to see musicians actually salute and embrace the thousands of grass-roots internet radio stations who legally stream their music daily. Reply
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Nancy_Knew
Jun 13, 09 2:48 AM CDT
One tinsy problem. Most artists suck sand when given a mic and asked to talk for a while. It's astronomically far from the mindset of making music. Reply
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music • radio • Clear Channel • web radio • Eagles • Weezer • Christina Aguilera • Internet radio • Jay-ZTV • artist personal experience radio

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