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MONDAY, NOVEMBER 23, 2009
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 ANALYSIS 
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Bruno's Blitz Turns MySpace Into 'MeinSpace'

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(Newser) – Sacha Baron Cohen has partnered up with MySpace to promote his new film, Bruno, in a move that could help revive the struggling social networking site, Advertising Age reports. MySpace is hosting a movie site for the gay Austrian fashionista—MeinSpace—and the parent site has started running an unrestricted trailer. Cohen was convinced to strike the deal because Bruno could plausibly be into MySpace.

Though all involved were mum on its extent, a MySpace spokeswoman hinted at a deeper relationship. “There are a lot more layers to this,” she said. “The way Sacha works is he wants it to be a surprise.” Bruno has 330,000 “freunds” on MySpace, and a dedicated following on “Facebuch” and “Tvitter,” where he urges all to “check aus mein trailer!” The movie drops July 10.

British actor Sacha Baron Cohen arrives on a jet ski for a photo opportunity as part of promotional activities for the Dutch premiere of the movie
British actor Sacha Baron Cohen arrives on a jet ski for a photo opportunity as part of promotional activities for the Dutch premiere of the movie "Bruno" today in Amsterdam.   (AP Photo)
British actor Sacha Baron Cohen as Bruno.
British actor Sacha Baron Cohen as Bruno.   (AP Photo)
British actor Sacha Baron Cohen as Bruno.
British actor Sacha Baron Cohen as Bruno.   (AP Photo)
A frame grab from a MySpace page.
A frame grab from a MySpace page.   (AP Photo)
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A trailer for "Bruno."   (Flickr)

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2 comments
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riffran
Jun 19, 09 8:32 PM CDT
like him....hate him....don't matter..the dude is a comedic genius...Ali G, Borat, now this bruno thing all three unique Reply
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GuyOnTheStreet
Jun 27, 09 4:23 PM CDT
Everytime I see something is gonna "drop" on such-and-such date I can't help but imagine intermodal containers just crashing into the ground spilling movie reels or CDs or DVDs and the like. Reply
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