And Now, a Word From YouTube's Sponsor(s)

Sharing ad revenue boosts income for YouTube and lets videomakers hone skills

(NEWSER) - YouTube's "partnership" deal with users is generating cash for both sides, the New York Times reports. Splitting ad revenues helps YouTube avoid the copyright kerfuffles that have hamstrung much of its moneymaking potential. Hundreds of partners are making thousands of dollars a month, the company says, allowing some self-made celebs to quit their day jobs. More»

Company says it's part of a plan to reduce accidental ad traffic

(NEWSER) - Google's share price took a big hit after quarterly results released last week showed the number of paid-for-clicks on advertising flattening out, but the company says the fall is actually good news, MarketWatch reports. Google bosses say the drop is all part of their plan to improve the quality of service by reducing the number of unintentional clicks. More»

Google will syndicate videos through AdSense

(NEWSER) - Google’s once-inconspicuous text ads are getting a grainy video makeover in the latest attempt to monetize YouTube. A new service today will let websites embed relevant clips amongst AdSense offerings, sprucing up ads in exchange for a cut of revenue. Video auteurs will also get revenue pie, but only the 100 or so Google has deals with will be distributed. More»

(NEWSER) - The “Jill and Kevin” wedding video that's drawing millions of hits on YouTube includes uninvited guests: ads. Alongside the charming video of groomsmen and bridesmaids getting jiggy, YouTube yesterday ran an advertisement for a wedding product; today, "the ad space encouraged me to go to the California State Fair,” Chris Matyszczyk writes on CNET. Just how much is Google making from these ads? More»

Pushed by parent, Google, the company adopts a new strategy: Google's

(NEWSER) - YouTube yesterday unveiled its latest plan for making money: an auction-based ad system that puts sponsored video clips alongside search results. The video-sharing site's system mimics that of its parent company, Google, reports the San Francisco Chronicle. The company—which ranks second only to Google in searches—is hoping it can finally monetize its enormous popularity. More»