Dunkin' iPhone App Ruins the Coffee Run

People want to leave the office
By Matt Cantor,  Newser User
Posted Jun 23, 2009 7:28 AM CDT
Frankie Morris, left, fills a costumer's order at the Dunkin' Donuts store, in Franklin, Tenn., in this Oct. 19, 2006 file photo.   (AP Photo/Mark Humphrey, File)
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(Newser) – Dunkin’ Donuts has a new iPhone app, and it’s a dud, writes Matthew Shaer for the Christian Science Monitor. “Dunkin’ Run” users can send emails to their coworkers notifying them of an impending run; the app makes a list of orders and the “runner” heads to Dunkin’. The problem: “Someone in DD HQ obviously thinks that office workers want to stay in their cubicle.”

That’s completely wrong, Shaer writes: “People make coffee runs not necessarily because they want coffee—although sometimes they do—but because they want a breath of fresh air.” Thus, “Dunkin’ Run” gets a resounding “fail.”