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Jobs' Stand-In Is Apple's New Star

Tim Cook may now be a more important player than his returning boss

By Kevin Spak,  Newser Staff

Posted Jun 23, 2009 9:12 AM CDT

(Newser) – Steve Jobs is slated to return to Apple this month—he’s already been sighted at the office—but in his absence Tim Cook has made a name for himself, becoming a vital commodity Apple needs to keep, the Wall Street Journal reports. “At this point, losing Tim Cook would be a bigger deal to investors than if Steve Jobs stepped aside,” says one analyst. “Just the thought makes my stomach tighten up.”

Apple is “acutely aware that Tim is a very attractive property,” adds to one insider, and may offer him a seat on the board. Cook had fielded offers from Motorola and Dell even before he led Apple to a 15% profit increase and 60% share price jump. “Now it’s clear that Tim Cook can run any technology-based company,” said one CEO recruiter. “He’s a more attractive CEO candidate both inside Apple and outside.”

Apple's chief operating officer, Tim Cook, left, talks with CEO Steve Jobs, center, and Vice President Phil Schiller, right, during a meeting at Apple headquarter in Cupertino, Calif., Oct. 14, 2008.
Apple's chief operating officer, Tim Cook, left, talks with CEO Steve Jobs, center, and Vice President Phil Schiller, right, during a meeting at Apple headquarter in Cupertino, Calif., Oct. 14, 2008.   (AP Photo/Paul Sakuma)
Apple interim CEO and Chief Operating Officer Tim Cook smiles before the start of the the Apple Worldwide Developers Conference in San Francisco, Monday, June 8, 2009.
Apple interim CEO and Chief Operating Officer Tim Cook smiles before the start of the the Apple Worldwide Developers Conference in San Francisco, Monday, June 8, 2009.   (AP Photo/Paul Sakuma)
Apple's chief operating officer, Tim Cook gestures during a meeting at Apple headquarter in Cupertino, Calif., Oct. 14, 2008.
Apple's chief operating officer, Tim Cook gestures during a meeting at Apple headquarter in Cupertino, Calif., Oct. 14, 2008.   (AP Photo/Paul Sakuma)
Apple's chief operating officer, Tim Cook, left, talks with CEO Steve Jobs, center, and Vice President Phil Schiller, right, during a meeting at Apple headquarter in Cupertino, Calif., Oct. 14, 2008.
Apple's chief operating officer, Tim Cook, left, talks with CEO Steve Jobs, center, and Vice President Phil Schiller, right, during a meeting at Apple headquarter in Cupertino, Calif., Oct. 14, 2008.   (AP Photo/Paul Sakuma)
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COMMENTS
Showing 1 of 1 comment
kokuaguy
Jun 23, 2009 7:09 AM CDT
No one is indispensable.

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