Jobs' Stand-In Is Apple's New Star
Tim Cook may now be a more important player than his returning boss
By Kevin Spak,  Newser Staff
Posted Jun 23, 2009 9:12 AM CDT
Apple's chief operating officer, Tim Cook, left, talks with CEO Steve Jobs, center, and Vice President Phil Schiller, right, during a meeting at Apple headquarter in Cupertino, Calif., Oct. 14, 2008.   (AP Photo/Paul Sakuma)
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(Newser) – Steve Jobs is slated to return to Apple this month—he’s already been sighted at the office—but in his absence Tim Cook has made a name for himself, becoming a vital commodity Apple needs to keep, the Wall Street Journal reports. “At this point, losing Tim Cook would be a bigger deal to investors than if Steve Jobs stepped aside,” says one analyst. “Just the thought makes my stomach tighten up.”

Apple is “acutely aware that Tim is a very attractive property,” adds to one insider, and may offer him a seat on the board. Cook had fielded offers from Motorola and Dell even before he led Apple to a 15% profit increase and 60% share price jump. “Now it’s clear that Tim Cook can run any technology-based company,” said one CEO recruiter. “He’s a more attractive CEO candidate both inside Apple and outside.”