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MONDAY, NOVEMBER 23, 2009
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Ballmer: Old Media Won't Last a Decade

Microsoft boss says papers, TV won't bounce back

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(Newser) – The ad revenue media companies lost in the downturn won't be coming back when things turn around, Steve Ballmer told an advertising conference yesterday. The Microsoft boss said the industry has been "reset" at a lower level, and media companies are going to have to learn to survive on less revenue as content continues to move online and traditional media fade, the Guardian reports.

"A recession implies recovery, and for planning purposes I don't think we will. We have reset and won't rebound and re-grow," said Ballmer, who predicted that all content would be online within 10 years. Ballmer warned that a big part of the problem for media companies is their failure, apart from Google, to find models that can generate serious revenue online.

Microsot CEO Steve Ballmer during a speech at the Cannes Lions 2009, 56th International Advertising Festival in Cannes yesterday.
Microsot CEO Steve Ballmer during a speech at the Cannes Lions 2009, 56th International Advertising Festival in Cannes yesterday.   (AP Photo/Lionel Cironneau)
Microsoft CEO Steve Ballmer told the 56th International Advertising Festival in Cannes that traditional media is on its way out and advertising revenues will stay at low levels.
Microsoft CEO Steve Ballmer told the 56th International Advertising Festival in Cannes that traditional media is on its way out and advertising revenues will stay at low levels.   (AP Photo / Lionel Cironneau)
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An excerpt from Steve Ballmer's speech at the Cannes Lions International Advertising Festival yesterday.   (mcdro792)

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There won't be newspapers, magazines and TV programs. There won't be personal, social communications offline and separate. In 10 years it will all be online. - Steve Ballmer

Some say that the ad-funded model has not led to profitability. Google's search site makes money but past Google is there a publisher with an ad-funded or fee-based model that has made lots of money? No. - Steve Ballmer

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5 comments
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ClingingToHope
Jun 25, 09 7:38 AM CDT
Wasn't the VCR supposed to cause all of the movie theaters to close? Reply
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kokuaguy
Jun 25, 09 11:45 PM CDT
We've lost a bunch of theaters in Honolulu in the past decade.
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0
Unaffiliated
Jun 25, 09 7:52 AM CDT
Hooray for the internet where WE choose what to read and watch. Now let's not screw it up by only reading about celebrity sex scandals and only watching videos of idiots getting hit in the groin. Reply
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+6
Reader65069154
Jun 25, 09 9:48 AM CDT
......unless Microsoft can manage to put enough of their closed-source, DRM-ridden proprietary standards in place and force it down our throats... like Silverlight... Reply
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+1
ethical_person
Jun 25, 09 4:03 PM CDT
And WHY should we think he knows what he's talking about? He's an Internet guy, not a media guy. Techies never have had good communications skills, so why should we think he does? He only understands the "hardware" and the "software" of the media online -- he doesn't understand the journalistic process, or the "heart" of the industry. I read news online, but if I want the full story, I go to my newspapers -- which, by the way, is much easier on the eyes -- computer screens are always moving and it's bad for your eyes. Just a little factoid . . . Reply
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