The best way to get over fear of flying? If you’re comedian Mark Malkoff, living on a plane for 30 days. Malkoff—who once lived in an Ikea store for a week—embarked upon his journey this month, but it wasn’t all for the sake of therapy. He’s also flogging AirTran’s new in-flight Wi-Fi by keeping followers up to date while he’s in the air, the Boston Globe reports.
To fulfill his commitment to spend all his time either on the plane or on the tarmac between planes, Malkoff has resorted to using baby wipes and hand sanitizer to stay clean, sleeping in exit rows, and converting an overhead bin into a closet. And to keep entertained? “I know the SkyMall catalog backwards and forwards,” he said.