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TUESDAY, NOVEMBER 24, 2009
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Local Food's New Apostles: Bartenders, Er, 'Bar Chefs'

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(Newser) – The affinity for fresh, local produce in US restaurants has spilled out into the bar, USA Today reports. Many mixologists—or the new term of art, “bar chefs”—are starting their days scouting farmers markets instead of ordering syrups. “The flavor in the produce is not only better,” one bartender said, “but I love the idea that we are contributing to a family-run, neighborhood farm.”

Some even tout the health benefits of fresh produce—sort of. “Five whiskies are still five whiskies,” a bar chef said. “But if you aren’t also drinking all those chemicals and sugars from some bottled sour mix, you’ve got to feel better.” Another thinks that once you’ve gone fresh, you’ll never go back. “Drinking seasonally is a trend that’s here to stay,” she said. “As people get more connected to what they eat, it will translate into drinking.”

A shopper checks out the apples at the Union Square green market in New York.
A shopper checks out the apples at the Union Square green market in New York.   (AP Photo)
Peaches are displayed at the Essex Street Retail Market in New York.
Peaches are displayed at the Essex Street Retail Market in New York.   (AP Photo)
A fruit cocktail.
A fruit cocktail.   (AP Photo)
CULVER CITY, CA - OCTOBER 12:  A bartender mixes cocktails at the Spring 2009 Mercedes-Benz Fashion Week held at Smashbox Studios on October 12, 2008 in Culver City, California.
CULVER CITY, CA - OCTOBER 12: A bartender mixes cocktails at the Spring 2009 Mercedes-Benz Fashion Week held at Smashbox Studios on October 12, 2008 in Culver City, California.   (Getty Images)
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riffran
Jun 27, 09 12:30 PM CDT
Sure you are pickling your liver. But think of all the vitamins and nutrition. LOL. But a fresh strawberry margarita with real fresh strawberrys. Are mighty tasty followed with a shot of patron Reply
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TerrifiedCitizen
Jun 27, 09 12:36 PM CDT
I'll bet the beverage 'additive' industry just loves this one. Reply
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Jojo
Jun 27, 09 12:43 PM CDT
Oh great, another industry that will be filled with snobs (like chefs). Reply
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