Users Prefer Bing to Google But Won't Switch: Study

Focus group users prefer design, organization of Microsoft search engine
By Nick McMaster,  Newser Staff
Posted Jun 26, 2009 3:10 PM CDT
The Bing logo.   (Microsoft)
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(Newser) – Bing, Microsoft’s new search engine, impresses users—but not enough to make them switch from Google, TechCrunch reports. Asked to rate Bing’s features, users in a study by the Catalyst Group thought Bing beat Google in almost every category, including visual design, organization, and filtering options. The exception was search result relevance, in which they found Google and Bing to be equal.

Nonetheless, two-thirds of the users said they wouldn’t switch because of their familiarity with Google. Bing is “as good as Google,” said Catalyst's CEO, “and that is not good enough.”