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Users Prefer Bing to Google But Won't Switch: Study

Focus group users prefer design, organization of Microsoft search engine

By Nick McMaster,  Newser Staff

Posted Jun 26, 2009 3:10 PM CDT

(Newser) – Bing, Microsoft’s new search engine, impresses users—but not enough to make them switch from Google, TechCrunch reports. Asked to rate Bing’s features, users in a study by the Catalyst Group thought Bing beat Google in almost every category, including visual design, organization, and filtering options. The exception was search result relevance, in which they found Google and Bing to be equal.

Nonetheless, two-thirds of the users said they wouldn’t switch because of their familiarity with Google. Bing is “as good as Google,” said Catalyst's CEO, “and that is not good enough.”

The Bing logo.
The Bing logo.   (Microsoft)
Steve Ballmer of USA, Chief Executive Officer of Microsoft Corporation is seen during a speech at the Cannes Lions 2009, 56th International Advertising Festival in Cannes, southern France, Wednesday, June 24, 2009.
Steve Ballmer of USA, Chief Executive Officer of Microsoft Corporation is seen during a speech at the Cannes Lions 2009, 56th International Advertising Festival in Cannes, southern France, Wednesday,...   (AP Photo/Lionel Cironneau)
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COMMENTS
Showing 3 of 13 comments
hannesh
Jun 26, 2009 11:06 AM CDT
Why?
AClotfelter
Jun 26, 2009 10:50 AM CDT
Google has significant mindshare... but so did netscape once... the two situations are not the same, but the bottom line is that everyone who uses IE (over 60% of all users, but not what it once was) already has bing installed, as the old Live Search automatically redirects. Bing is no Google, but it will easily become a decent contender
AClotfelter
Jun 26, 2009 10:41 AM CDT
That's why at the very least, if you use one password all over the net, you should at least use a unique one for your Email... that's really the keys to your respective kingdom there... with that everything else is done.

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