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Soured Economy Spoiling Organic Milk Market

By Wesley Oliver,  Newser Staff

Posted Jun 28, 2009 10:55 AM CDT

(Newser) – "Got Milk?" isn't the question organic dairy farmers want to hear these days. Consumers couldn’t get enough of organic milk three years ago, but the souring economy and glut of new-to-the-market organic farmers have spoiled sales, which are expected to drop nearly 15% this year. “We’re hemorrhaging with an oversupply of milk,” one manufacturer tells the Boston Globe.

Regular dairy farmers are hurting, too, but their organic brethren—whose cows feed on expensive organic grain—are facing a crushing fall after a dramatic rise. The industry hopes new products—chocolate milk, tubed yogurt—and new ad campaigns that tout organic milk's health benefits will lure back consumers. But those consumers will still have to stomach what can be a $7.50 a gallon price tag, compared to about $2.50 for regular milk.

Southern-California produced Heritage Organic Milk named Best Tasting Milk in America by American Masters of Taste.
Southern-California produced Heritage Organic Milk named "Best Tasting Milk in America" by American Masters of Taste.   (Photo: Business Wire)
To drum up demand for organic milk, dairy companies are unveiling new products and launching advertising campaigns.
To drum up demand for organic milk, dairy companies are unveiling new products and launching advertising campaigns.   (PRNewsFoto/Stonyfield Farm)
Dairyman and raw milk producer Mark McAfee pets one of his many cows.
Dairyman and raw milk producer Mark McAfee pets one of his many cows.   (AP Photo/Gary Kazanjian)
Cartons of organic milk sit on a cooler shelf at a grocery store in Des Plaines, Illinois.
Cartons of organic milk sit on a cooler shelf at a grocery store in Des Plaines, Illinois.   (Getty Images)
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It stinks. I can’t go back to conventional. Those farmers are losing money every month. So if we go down, we’ll lose everything we worked for our whole lives. We’re done.’ - Leo Branchaud, organic farmer

The current situation has resulted in intimidation by milk companies of farmers that are fearful of losing their market.
- Ed Maltby, executive director of the Northeast Organic Dairy Producers Alliance

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COMMENTS
Showing 3 of 4 comments
2-bits
Jun 28, 2009 8:01 AM CDT
Reading these comments has inspired me to consider eating way more organic food.
dearlizzie
Jun 28, 2009 5:10 AM CDT
$2.50 now and $250K later to fight the diseases caused by the hormones and antibiotics given the cow and the insecticides, herbicides and fungicides in the feed grain that get into the milk.
Doctor-Zaius
Jun 28, 2009 4:23 AM CDT
My sister's sister-in-law's eight year old had breasts and started menstruating at the age of 8 because they always bought the cheapest milk possible.

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