Mark Sanford emulators, take heed: A company that hooks up adulterous sex-seekers has released iPhone and BlackBerry apps to make extramarital flings even easier, Jeremy Caplan writes in Time. Unlike its website, AshleyMadison.com, which leaves an electronic trail spouses can track, the company's apps hide safely on cheaters' smartphones.
Ashley Madison says it has seen membership double over the past 12 months, and female membership rise from 15% to 30% of its 4 million members. The 8-year-old company is also growing adept at dismissing critics, who say the site thrives on marital pain. "People cheat because their lives aren't working for them," says CEO Noel Biderman. The site charges $49 to contact 20 members; women, if they only receive invitations, pay nothing.