Women Overtake Men Online

Women's web usage beats men's, UK study says
By Sam Biddle,  Newser Staff
Posted Aug 23, 2007 5:54 PM CDT
"Ever since it kicked off in the early 90s the web has been male-dominated. For the first time this year women are spending more time on the internet than men," says Peter Phillips, a marketing strategist...   (Shutterstock.com)
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(Newser) – British women aged 25 to 49 are spending more time online than men for the first time ever, a significant shift that may reverberate across the Web, the Guardian reports. The stereotype of youth ruling cyberspace also takes a hit in a new study—people over 65 average 42 hours a month online, compared to 35 for teens.

"It's a big shift and has implications for the kind of content that content providers want to have," one researcher says of women's growing presence. The trend among Brits, Europe's largest and most active internet population, reflects a much wider demographic shift online. In just 5 years, online hours have doubled as TV watching and radio listening have dropped.