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A Little Bit Cloudy, a Little Bit Rock 'n Roll

Weather Channel abandons smooth jazz for harder-edged music

By Harry Kimball,  Newser Staff

Posted Jul 3, 2009 11:09 AM CDT

(Newser) – The Weather Channel has ditched its familiar smooth jazz background music for the likes of the Rolling Stones—to the delight of watchers and advertisers alike. “People would have it on but they wouldn’t be watching and they wouldn’t be listening,” the exec who pushed the move tells the Atlanta Journal-Constitution. Eighty percent of viewers approve.

“I think we’ve been doing an injustice to our viewers playing, for the lack of a better word, elevator music on the segments for all these years,” says the exec, neglecting to mention that a Weather Channel compilation once went to the top of the contemporary jazz chart. “We wanted music that would get their attention—and this has.”

A watcher views the Weather Channel.
A watcher views the Weather Channel.   (AP Photo)
The Weather Channel Presents: The Best of Smooth Jazz.
"The Weather Channel Presents: The Best of Smooth Jazz."   (AP Photo)
A viewer watches the Weather Channel.
A viewer watches the Weather Channel.   (AP Photo)
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COMMENTS
Showing 1 of 1 comment
Mad
Jul 3, 2009 10:01 AM CDT
(With a nod to the Scorpions) Rock me like a hurricane!

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