A Little Bit Cloudy, a Little Bit Rock 'n Roll

The Weather Channel has ditched its familiar smooth jazz background music for the likes of the Rolling Stones—to the delight of watchers and advertisers alike. “People would have it on but they wouldn’t be watching and they wouldn’t be listening,” the exec who pushed the move tells the Atlanta Journal-Constitution. Eighty percent of viewers approve.

“I think we’ve been doing an injustice to our viewers playing, for the lack of a better word, elevator music on the segments for all these years,” says the exec, neglecting to mention that a Weather Channel compilation once went to the top of the contemporary jazz chart. “We wanted music that would get their attention—and this has.” (More Weather Channel stories.)