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How to Become a Pundit on $7,500 a Day

By Neal Colgrass,  Newser Staff

Posted Jul 5, 2009 7:31 PM CDT

(Newser) – Socrates and his ilk were deep thinkers, but modern-day pundits had better look good, think in sound bites, and be ready to spend $7,500 per day in training to get on TV, CBS News reports. "We coach people to look their best and sound their best any time they're on TV," says TJ Walker, pundit trainer. His keys to success: Don't look up, don't lean back, and never say something as if it's just your opinion.

One analyst who looked at 30,000 pundit predictions found "a negative correlation between how telegenic you are and how accurate you are." Commentator JP Freire says Americans aren't "doe-eyed idiots" who believe pundits, anyway, but one neurological study differs, showing that people's brains go blank when an expert speaks. Says one doctor: "My advice is to have confidence in your own decision-making, and use it. Yes, absolutely use it."

Steven Pearlstein, Nina Easton, and Rick Stengel listen to moderator David Gregory speak during a live taping of 'Meet the Press' at NBC studios April 19, 2009.
Steven Pearlstein, Nina Easton, and Rick Stengel listen to moderator David Gregory speak during a live taping of 'Meet the Press' at NBC studios April 19, 2009.   (Getty Images)
Roger Simon (2nd L) speaks as (L-R) Kimberley Strassel, Ron Brownstein, and Eugene Robinson look on during a taping of 'Meet the Press' at the NBC studios.
Roger Simon (2nd L) speaks as (L-R) Kimberley Strassel, Ron Brownstein, and Eugene Robinson look on during a taping of 'Meet the Press' at the NBC studios.   (Getty Images)
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They do have expertise. They have expertise on opining. And in many cases, they don't know any more than your crazy uncle who's had too much to drink at the Christmas party. - TJ Walker, pundit trainer, on pundits

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COMMENTS
Showing 3 of 9 comments
brawne
Jul 6, 2009 3:01 AM CDT
Yeah Derni. It's easier to appeal to emotion than logic. Once an idea is stuffed into that emote site in your limbic system no amount of reasoning will shake it loose. People will change their minds about facts, but rarely opinions.
brawne
Jul 6, 2009 2:48 AM CDT
I love Vidal. "It's not enough for me to succeed, everyone else must fail." They just don't make egos that big and smart anymore. He was very good on Bill Maher. And if you ever get a chance to watch his screenplay of The Best Man with Henry Fonda, you'll see that he had current politics down in '62.
2-bits
Jul 6, 2009 2:37 AM CDT
Oh god, William F. Buckley. What a jackass. (read the article). Anyone seen this little exchange with Gore Vidal: "Now listen, you queer, stop calling me a crypto-Nazi or I will sock you in your goddamn face, and you will stay plastered." Yeah, it's pretty easy to see the lineage from him to Bill O' Riley.

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