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Conan Woos Far Younger Tonight Show Crowd

O'Brien lowers median age of Tonight viewers by 10 years

By Nick McMaster,  Newser Staff

Posted Jul 6, 2009 1:21 AM CDT

(Newser) – In just one month, Conan O’Brien has lowered the median age of the Tonight Show audience by 10 years, from 55 to 45, the New York Times reports. Conan has radically reshaped the demographics of the program by drawing an unprecedented number of new viewers aged 18 to 34—and losing many older viewers. The shift may change the way NBC sells the show to advertisers.

“All audiences have value, but the 18 to 49 audience has more value,” said an industry analyst. “You will make higher profits if you win with that audience.” NBC officials may care less about a smaller overall audience as long as Conan can lure the more lucrative younger market. “You can still say you’re the No. 1 show if you are more profitable,” said the analyst.

Conan O'Brien takes charge of the Tonight Show.
Conan O'Brien takes charge of the "Tonight Show."   (AP Photo/Paul Drinkwater/NBC)
Conan O'Brien  makes his debut as the host of NBC's The Tonight Show early this month.
Conan O'Brien makes his debut as the host of NBC's "The Tonight Show" early this month.   (AP Photo/Paul Drinkwater/NBC)
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COMMENTS
Showing 3 of 4 comments
Timinator2K
Jul 6, 2009 12:55 PM CDT
Good Luck, Conan the Spaz.
riffran
Jul 6, 2009 10:52 AM CDT
gotta luv them redheads......Go Conan
cfbailey
Jul 6, 2009 6:59 AM CDT
Conan is the man!

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