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Box Office Records Are Bunk

Measuring a film's success in dollars is misleading

By Nick McMaster,  Newser Staff

Posted Jul 6, 2009 6:53 PM CDT

(Newser) – Not a year seems to go by without a film breaking a box-office records: Dark Knight a contender for biggest all-time earner! Bourne Ultimatum the top August opener! But that’s not because the films actually draw more viewers than the previous record-holders; it's because the figures are in dollars, which are subject to inflation, writes Zachary Pincus-Roth for Slate.

Why do the entertainment industry and media perpetuate such an obvious falsehood? Pure sensationalism, for the most part—publicizing the truth that Rush Hour 2 beat the Bourne Ultimatum in ticket sales would’ve been pretty sobering for 2007’s big summer blockbuster. A look at an inflation-adjusted list compiled by Box Office Mojo reveals the truth: the inflation-aided successes of Titanic and the Shrek and Spider-Man sequels fades before cultural luminaries like Gone With the Wind, Star Wars, The Sound of Music and E.T.

In this image originally released by Universal Pictures,  Matt Damon is shown as the character Jason Bourne in The Bourne Ultimatum.
In this image originally released by Universal Pictures, Matt Damon is shown as the character Jason Bourne in "The Bourne Ultimatum."   (AP Photo/Universal Pictures, Jasin Boland, file)
American actor Clark Gable (1901 - 1960) in his role as Rhett Butler kissing the hand of a tearful Scarlett O'Hara, played by Vivien Leigh in 'Gone With The Wind'.
American actor Clark Gable (1901 - 1960) in his role as Rhett Butler kissing the hand of a tearful Scarlett O'Hara, played by Vivien Leigh in 'Gone With The Wind'.   (Getty Images)
In this image released by Warner Bros., Christian Bale is shown as Batman in a scene from, The Dark Knight.
In this image released by Warner Bros., Christian Bale is shown as Batman in a scene from, "The Dark Knight."   (AP Photo/Warner Bros.)
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COMMENTS
Showing 3 of 6 comments
Kookey90
Jul 7, 2009 12:54 PM CDT
I don't even waste my time going to movies anymore - I just wait for it to come out on DVD and rent it; or better yet wait for it to come out on HBO. Theater's are just too expensive for me these days.
Robert_Dada
Jul 7, 2009 12:07 PM CDT
Why not evaluate the film based on whether one believes it's good or not regardless of box office take? The masses are asses anyway.
kokuaguy
Jul 7, 2009 4:51 AM CDT
http://www.amazon.com/How-Lie-...- Darrell-Huff/dp/0393310728
 

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