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MONDAY, NOVEMBER 23, 2009
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Chianti Makers Not Toasting Powdered Wine

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(Newser) – Angry Italian winemakers say a product that changes water into wine is more insulting than miraculous, Der Spiegel reports. The vintners complain that the "wine powder," made by a Swiss company that caters to hikers, is a "terrible copy" of Italy's Chianti and gives the entire European wine industry a bad name. 

The makers of the powder, which has an alcohol content of 8%, deny they are copying Chianti or any other kind of wine. "We're not even permitted to call the product wine," said a spokeswoman. "No grapes were used in its production. It's simply a product that is flavored to taste like wine." Sales have been strong and the company expects its upcoming powdered beer to do even better.

Wine powder ensures
Wine powder ensures "mountaineering gourmands no longer have to forego a glass of red wine after conquering a peak," its makers say.   (trekneat.com)
Chianti makers charge that
Chianti makers charge that "Trek n' Eat Drinks Powder Type Red Wine" is a poor imitation of their product.   (trekneat.com)
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Wine is made from grapes and not packets of powder from which hotchpotches are made. This is just the latest trick at the expense of one of Italy's most prestigious products.
- The Tuscan branch of farmers' association Coldiretti

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3 comments
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Timinator2K
Jul 9, 09 8:32 AM CDT
What next? Liquid Tang?! Reply
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Newser001
Jul 9, 09 2:51 PM CDT
Finally, a new flavor of Kool-Aide, just for adults.
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piyrwq
Jul 9, 09 9:07 AM CDT
Sign me up. Anything to cure the withdrawal on a long hike. Reply
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