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Muscle Car Powering GM Towards Comeback

By Rob Quinn, Newser Staff

Posted Jul 10, 2009 6:21 AM CDT

(Newser) – General Motors finds itself with a rare hot-selling car on its hands as it prepares to emerge from bankruptcy. The retro-styled 2010 Chevy Camaro, which taps into nostalgia for the company's muscle cars of the '60s, has been creating a buzz in GM showrooms around the country and is expected to play a starring role in the automaker's coming-out-of-bankruptcy party, the New York Times reports.

With a boost from its appearance in Transformers, GM sold 9.300 Camaros in June—beating rival Mustang and the entire Buick and Cadillac divisions. The company has just a 6-day supply of Camaros nationally, when the norm has become around 60. "Interest has been phenomenal,” says one Chevy dealer. “It’s the best car they have come out with in years.”

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A driver gets behind the wheel of a new 2010 Chevy Camaro RS inside the showroom at Glen Campbell Chevrolet in Williamsville, N.Y. (AP Photo/David Duprey)

A dealer talks with potential customers interested in the new Chevrolet Camaro on his lot in Sandy Lake, Pa. (AP Photo/Keith Srakocic)

Four-time Indianapolis 500 champion Johnny Rutherford climbs into the 2010 Chevrolet Camaro that will serve as the pace car for the 2009 Indianapolis 500 . (AP Photo/Michael Conroy)

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The car is bringing in people to the showrooms. They’re looking at a Camaro, but they may end up buying a Traverse.
- Karen Rafferty, a Chevrolet marketing exec

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