A report on teen views of media written by a 15-year-old Morgan Stanley intern has become the talk of Wall Street and Sun Valley, with CEOs and fund managers old enough to be his grandparents jumping on its conclusions. Londoner Matthew Robson claims that his generation has no use for newspapers—they “cannot be bothered to read pages and pages of text”—or regular television or radio, either. He calls advertising "extremely annoying and pointless."
Even Twitter, seen by an aging media elite as revolutionary, fails to impress Robson. His friends won't use it since sending text messages wastes phone credit, and in any case "no one is viewing their profile." Teens he knows are only willing to spend money on movies, concerts, and, especially, video games, he argues. Morgan Stanley said the report generated five to six times more feedback than usual, reports the Financial Times.