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Young Media Doomsayer Rivets Industry

News is finished, Twitter is pointless, says teenage sage

By Jason Farago,  Newser Staff

Posted Jul 13, 2009 3:31 AM CDT

(Newser) – A report on teen views of media written by a 15-year-old Morgan Stanley intern has become the talk of Wall Street and Sun Valley, with CEOs and fund managers old enough to be his grandparents jumping on its conclusions. Londoner Matthew Robson claims that his generation has no use for newspapers—they “cannot be bothered to read pages and pages of text”—or regular television or radio, either. He calls advertising "extremely annoying and pointless."

Even Twitter, seen by an aging media elite as revolutionary, fails to impress Robson. His friends won't use it since sending text messages wastes phone credit, and in any case "no one is viewing their profile." Teens he knows are only willing to spend money on movies, concerts, and, especially, video games, he argues. Morgan Stanley said the report generated five to six times more feedback than usual, reports the Financial Times.

Rupert Murdoch talks to Allen & Co. managing director Jack Schneiderat the annual media summit in Sun Valley, Idaho, last week.
Rupert Murdoch talks to Allen & Co. managing director Jack Schneiderat the annual media summit in Sun Valley, Idaho, last week.   (AP Photo/Nati Harnik)
James Murdoch, CEO of News Corp, Europe and Asia, listens on an earphone as he breaks for lunch at the annual Allen & Co.'s media summit in Sun Valley, Idaho, last week.
James Murdoch, CEO of News Corp, Europe and Asia, listens on an earphone as he breaks for lunch at the annual Allen & Co.'s media summit in Sun Valley, Idaho, last week.   (AP Photo/Nati Harnik)
Morgan Stanley headquarters in New York. A memo by a 15-year-old published by Morgan has become the talk of the media world.
Morgan Stanley headquarters in New York. A memo by a 15-year-old published by Morgan has become the talk of the media world.   (AP Photo/Richard Drew, File)
A man pauses as he looks at the front page of The New York Times that reports the death of Michael Jackson at a newspaper stand in Cambridge, Mass., last month.
A man pauses as he looks at the front page of The New York Times that reports the death of Michael Jackson at a newspaper stand in Cambridge, Mass., last month.   (AP Photo/Lisa Poole)
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COMMENTS
Showing 3 of 6 comments
AClotfelter
Jul 13, 2009 10:51 AM CDT
Most people have unlimited text plans, and texting is quite popular, at least in the US. I believe twitter will die out as it is mostly useless, but texting between friends will remain strong. He is right, the paper editions of newspapers will absolutely die. news organizations will need to learn to live with the web.
wwwonderer
Jul 13, 2009 8:38 AM CDT
Exactly!! A 15-year-old Morgan Stanley intern? Really? I'd be interested to hear how he got the internship. And you mean to tell me all 15-year-olds WANT to spend money on is movies, concerts and video games. ASTONISHING. Why don't we wait until this guys is old enough to spend money for the things he HAS TO:food, rent/shelter, utility bills, HIS kids/offspring, etc.
chas_m
Jul 13, 2009 5:09 AM CDT
Sure that's what 15-years are interested/not interested in, but at SOME point the ones who's dads didn't get them a cushy job at Morgan Stanley have to *learn some things* and function in the *real* world, and that I'm afraid still relies on "pages and pages of text" or "radio and TV." But I agree that most advertising is annoying and pointless. I've seen good ads that are effective and entertaining (or enlightening) ... they're just few and far between.

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