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Prepared Food Aisle Is the New Restaurant

Restaurants take hit as customers opt for cheaper grub

By Matt Cantor,  Newser Staff

Posted Jul 13, 2009 2:49 PM CDT

(Newser) – Cash-conscious consumers who’d rather not cook are increasingly ditching restaurant dinners in favor of grocery stores’ prepared meals, the San Diego Union-Tribune reports. At some stores, prepared-food sales have jumped 7% to 10%, says an industry consultant. For their part, supermarkets are hawking a bigger and better selection of such offerings. “We're saying, 'We're cooking so you don't have to,'” says a supermarket exec.

Meanwhile, the National Restaurant Association predicts a 1% drop in inflation-adjusted sales this year, reversing a recent trend that saw grocery store visits drop and restaurant business rise. Still, that doesn’t mean supermarkets have it easy: It can be tough for stores to change their supply lines with prepared meals in mind and to recruit experts in food preparation. Still, with more space being devoted to prepared food, it’s likely “supermarkets will start looking more and more like restaurants,” says an industry consultant.

A mother and son sample foods at a Whole Foods Market in Pasadena, Calif.
A mother and son sample foods at a Whole Foods Market in Pasadena, Calif.   (AP Photo/Damian Dovarganes)
Shopping carts are lined up outside a Kroger Co. supermarket, Tuesday, March 11, 2008, in Cincinnati.
Shopping carts are lined up outside a Kroger Co. supermarket, Tuesday, March 11, 2008, in Cincinnati.   (AP Photo/Al Behrman)
A man unloads his grocery cart at a Kroger store in Gahanna, Ohio.
A man unloads his grocery cart at a Kroger store in Gahanna, Ohio.   (AP Photo/Paul Vernon)
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COMMENTS
Showing 3 of 4 comments
kokuaguy
Jul 14, 2009 10:13 AM CDT
What restaurants do you go to? The price of an entire cooked chicken at Safeway is $6.00.
easterner
Jul 14, 2009 5:24 AM CDT
A little a bit of salt and pepper a dash of paprika stuff the chicken roaster (usually the ones that don't sell in a couple of days) with store brand stuffing jack the price up and.... voila ! Gourmet Chicken and the best part is ...You don't have to clean that $2,000 stove you bought with your credit card
awase61
Jul 13, 2009 10:03 AM CDT
its the same thing as a restaurant's take out so if you can't go to a restaurant on food stamps why should you be able to do the same at a grocery store

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