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MONDAY, NOVEMBER 23, 2009
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5

Colleges Hope to Cash In on Naming Rights for Classes

Hope corporate funds can save programs

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(Newser) – With schools hit hard by the recession, some are considering new ways to pull in cash. One idea: corporate sponsorship for classes, Time reports. City College of San Francisco may sell naming rights to 800 classes that might otherwise disappear. College officials have mixed feelings, with some put off but aware of the idea’s potential. Corporations, however, haven’t jumped at the chance.

One teacher is considering asking local police and firefighters for cash for a law class. The University of Wisconsin, meanwhile, has an online health course sponsored by a pharmaceutical company; a Charlotte community college has sold naming rights to academic programs. “We have to go after private money, but in a thoughtful way that doesn’t compromise our values,” notes one California official.

City College of San Francisco is weighing selling class naming rights.
City College of San Francisco is weighing selling class naming rights.   (Shutterstock)
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5 comments
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wwwonderer
Jul 14, 09 1:17 PM CDT
This can't be good. Reply
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TerrifiedCitizen
Jul 14, 09 2:06 PM CDT
Let's return to the apprentice system which kept our children busy and trained them for occupations that were truly useful to society without the burden of costs for way too many expensive edifices built to proclaim the superiority of higher and cultured learning. Reply
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-2
IN RESPONSE:
Fondue
Jul 14, 09 2:33 PM CDT
I like that idea. For-profit education will not. It's a bit socialist at heart.
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0
IN RESPONSE:
SPH
Jul 14, 09 7:47 PM CDT
You might give that "higher and cultured learning" a chance....BTW the buggy whip apprentice program was full so I had to settle for the university degree....
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IndependentThinker
Jul 14, 09 3:37 PM CDT
The economy is working just like the Big Business wants it to. Welcome to the United states of Haliburton. I hope everyone sees where the last 12 years has pointed the US and were the next 8 years are going to take America. Reply
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