Not only is super-agent Ari Emanuel one of the biggest players in Tinseltown, he’s changing the game, and could be the 21st century’s first Hollywood mogul, the Independent reports. The brother of President Obama’s chief of staff believes talent firms must become multi-faceted in order to survive—“essentially taking over much of the traditional role of the studio,” one writer says.
When his Endeavor merged with the high-profile William Morris, Emanuel’s dream of creating a mega-agency was launched: The new model should include marketing, events, and media divisions, and will become instrumental in launching projects rather than simply finding them. “It’s a gamble, frankly,” says a former colleague. “But if anyone can pull it off, he can.”