Ari Emanuel: Hollywood's Agent of Change
Rahm's brother set to become this century's first Hollywood mogul
By Evann Gastaldo,  Newser Staff
Posted Jul 15, 2009 12:43 PM CDT
Michael Douglas and Ari Emanuel arrive at AFI Life Achievement Award: A Tribute to Michael Douglas at Sony Pictures Studios, June 11, 2009, in Culver City, Calif.   (Getty Images)
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(Newser) – Not only is super-agent Ari Emanuel one of the biggest players in Tinseltown, he’s changing the game, and could be the 21st century’s first Hollywood mogul, the Independent reports. The brother of President Obama’s chief of staff believes talent firms must become multi-faceted in order to survive—“essentially taking over much of the traditional role of the studio,” one writer says.

When his Endeavor merged with the high-profile William Morris, Emanuel’s dream of creating a mega-agency was launched: The new model should include marketing, events, and media divisions, and will become instrumental in launching projects rather than simply finding them. “It’s a gamble, frankly,” says a former colleague. “But if anyone can pull it off, he can.”