Individuals are cash-strapped stations' biggest funding source
(NEWSER) - Between the recession and threats to its federal funding, PBS is facing tough times—so don’t be surprised if you see a lot more Les Miserables and self-help programming. PBS stations have upped the length of televised pledging periods by 9% since 2005, the company says, with some stations spending 10 weeks a year on fundraising. And this month, it’s been working: viewers have pledged 31% more cash than they did last March, the New York Times reports. More»