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Yo-Yo Biz Rebounds in Bad Times

By Rob Quinn, Newser Staff

Posted Jul 17, 2009 7:14 AM CDT

(Newser) – Hard times can't keep a good yo-yo down, finds the Wall Street Journal. Sales of the centuries-old toy are soaring, and top-end designs with precision ball-bearings have revolutionized the sport over the last few years, shattering world records and making new tricks like the whirling "Yosemite Escape" possible.

Execs at Duncan, maker of most of the yo-yos sold in the US, say sales are up almost 25% from a year ago. Most of their models sell for under $20, but a magnesium model for the hardcore yo-yoist goes for $500. Some professionals are managing to make a good living from teaching and performing yo-yo tricks. But being a yo-yo pro comes with a price: Those at the top of the game say head injuries are a real risk.

[Images (2)]

[Videos (1)]

Top-end yo-yos can sell for up to $500, although many hardcore yo-yoists prefer to make their own. (©Sarah_Jones)

New metal and industrial-plastic designs have transformed the yo-yo world over the last few years. (©adam.riggall)

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Yo-yo pro "Doctor Popular" demonstrates some tricks. (fitzwillie)

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Yo-Yo Biz Rebounds in Bad Times

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