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'Snake Oil' College Advisers Can Run $40K

Counselors often embellish record, don't need licenses

By Wesley Oliver,  Newser Staff

Posted Jul 19, 2009 11:01 AM CDT

(Newser) – Independent college counselors promise to use their admissions know-how to get students into the best schools. But there’s no way to evaluate their sometimes extravagant claims, and some charge more than a year’s tuition at many colleges, the New York Times reports. Still, business is booming in the largely unregulated field—despite concerns from college officials. “I guess there are snake oil salesman in every field,” says the president of the University of Pennsylvania.

Independent counselors, who are unaffiliated with schools, usually charge about $185 an hour, but some charge upwards of $40,000. “It’s annoying when people complain about the money,” one counselor complains. “I’m at the top of my field. Do people economize when they have a brain tumor and are looking for a neurosurgeon?” Admissions officers advise students to seek the advice of their high school counselors, but the applicants who could benefit the most from such counseling often can’t afford it.

No test or licensing is required to offer independent college counseling services.
No test or licensing is required to offer independent college counseling services.   (Shutter Stock)
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Some of the independents leave me looking for the nearest emergency shower. - Bruce Poch, dean of admissions at Pomona College

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COMMENTS
Showing 2 of 2 comments
Jezze
Jul 20, 2009 12:14 PM CDT
what a shame
Fondue
Jul 19, 2009 7:57 AM CDT
If you can't get into the school of your choice on your own merits, move on.

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