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'South Park' Masterminds Sign Mega-Deal

Creators land share of ad revenue; show will run through 2011

By Kevin Spak, Newser Staff

Posted Aug 27, 2007 2:47 PM CDT

(Newser) – South Park’s creators have broken yet another taboo. In a deal that Cartman would no doubt term “friggin sweet,” Trey Parker and Matt Stone will share the show’s online ad revenue, a practice long verboten in Hollywood. The contract, which extends the show through 2011, is expected to earn the foul-mouthed funnymen $75 million, the Times reports.

An ancient contract clause had prevented Comedy Central from profiting from online distribution of its top hit. Under the deal, the creators get a 50-50 revenue split and a green light to develop new animation properties on SouthParkStudios.com. The deal shifts the landscape significantly, opening up the possibility that networks will have to pay top-tier talent well for online content.

[Images (6)]

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Trey Parker and Matt Stone arrive for a premiere of "Team America: World Police" on Monday, October 11, 2004, in Los Angeles, California. (KRT Photos)

Los Angeles Premiere of "Team America: World Police" (Getty Images)

Matt Stone (Getty Images)

Trey Parker and Matt Stone at the South Park Fifth Anniversary Party (Getty Images)

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'South Park' Masterminds Sign Mega-Deal