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SUNDAY, NOVEMBER 8, 2009
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'South Park' Masterminds Sign Mega-Deal

Creators land share of ad revenue; show will run through 2011

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(Newser) – South Park’s creators have broken yet another taboo. In a deal that Cartman would no doubt term “friggin sweet,” Trey Parker and Matt Stone will share the show’s online ad revenue, a practice long verboten in Hollywood. The contract, which extends the show through 2011, is expected to earn the foul-mouthed funnymen $75 million, the Times reports.

An ancient contract clause had prevented Comedy Central from profiting from online distribution of its top hit. Under the deal, the creators get a 50-50 revenue split and a green light to develop new animation properties on SouthParkStudios.com. The deal shifts the landscape significantly, opening up the possibility that networks will have to pay top-tier talent well for online content.

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Uncut   (omariusa (YouTube))
Trey Parker and Matt Stone arrive for a premiere of
Trey Parker and Matt Stone arrive for a premiere of "Team America: World Police" on Monday, October 11, 2004, in Los Angeles, California.   (KRT Photos)
Los Angeles Premiere of
Los Angeles Premiere of "Team America: World Police"   (Getty Images)
Matt Stone
Matt Stone   (Getty Images)
Trey Parker and Matt Stone at the South Park Fifth Anniversary Party
Trey Parker and Matt Stone at the South Park Fifth Anniversary Party   (Getty Images)
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