South Park’s creators have broken yet another taboo. In a deal that Cartman would no doubt term “friggin sweet,” Trey Parker and Matt Stone will share the show’s online ad revenue, a practice long verboten in Hollywood. The contract, which extends the show through 2011, is expected to earn the foul-mouthed funnymen $75 million, the Times reports.
An ancient contract clause had prevented Comedy Central from profiting from online distribution of its top hit. Under the deal, the creators get a 50-50 revenue split and a green light to develop new animation properties on SouthParkStudios.com. The deal shifts the landscape significantly, opening up the possibility that networks will have to pay top-tier talent well for online content.