Dunkin' Donuts says it will eliminate nearly all trans fat from items on its menu by October 15—including the doughnuts. The chain will switch to a more heart-friendly blend of palm, soybean and cottonseed oils. But the company itself cautions consumers to keep the move in perspective. "Certainly, we did not create a healthy doughnut," says a Dunkin' exec.
Still, consumer advocates are pleased. "If Dunkin' Donuts can do that, anyone can," says a spokesman for a nutrition advocacy group. Starbucks is hot on Dunkin's heels, promising to cut out trans fat in the US by the end of the year. Krispy Kreme says it hopes to do the same, but hasn't set a date.