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White House Strategy: All Obama, All the Time

By Kevin Spak,  Newser Staff

Posted Jul 22, 2009 8:56 AM CDT

(Newser) – By now, we’ve gotten a pretty good look at the White House’s PR playbook, and as you may have noticed, Barack Obama gets the ball a lot. The president is everywhere, Politico reports. He’s given more interviews than any other recent president had at this point in their tenures, held more than a dozen town hall meetings, and his four primetime press conferences match Bush’s total for his entire presidency.

But with the president’s approval numbers waning, some wonder if the strategy is ill-advised. “They have to be careful,” said a former Clinton press secretary. “There are diminishing returns if you see the president too much.” TV networks, for example, were slow to sign on to tonight’s news conference. But Robert Gibbs dismisses those concerns, saying Obama needs to remind America what’s at stake. “I don’t think he can possibly say that enough.”

President Barack Obama speaks on health care reform in the Rose Garden of the White House, Tuesday, July 21, 2009, in Washington.
President Barack Obama speaks on health care reform in the Rose Garden of the White House, Tuesday, July 21, 2009, in Washington.   (AP Photo/Haraz N. Ghanbari)
Barack Obama talks about his plan for health care reform following a roundtable discussion with health care providers during a visit to Children's National Medical Center in Washington, Monday.
Barack Obama talks about his plan for health care reform following a roundtable discussion with health care providers during a visit to Children's National Medical Center in Washington, Monday.   (AP Photo/J. Scott Applewhite)
President Barack Obama give thumbs up at the start of the White House music series celebrating country music in the East Room at the White House, July 21, 2009.
President Barack Obama give thumbs up at the start of the White House music series celebrating country music in the East Room at the White House, July 21, 2009.   (AP Photo/Alex Brandon)
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COMMENTS
Showing 3 of 12 comments
BlahBlahBlah
Jul 22, 2009 5:42 AM CDT
I find it to a refreshing change of pace from the last eight years. So what if Obama is getting face time. He is letting america in and keeping them informed. Those who call it all a scam better start puttin up some evidence. Other than the inactions of congress and the resistance of the GOP to basic change what has he failed at?
kokuaguy
Jul 22, 2009 4:58 AM CDT
How about taking the time to give one simple example of each of the above. If you won't take the time to do this you will be henceforth labeled by me newser's most persistent and obnoxious "troll, " and I will never fail to use the name Mrs. KKK in all replies to you.
kokuaguy
Jul 22, 2009 4:53 AM CDT
I know I'm wasting my tme here, and I probably wouldn't because I really do have much more pressing things to attend to, but it bothers me that someone with views as close to my own on issues like human rights, reproductive choice, and privacy can be so irrationally Obamaphobic. I'm referring to prowler at the moment but there are others. We have a highly thoughtful president who obviously tries to choose his words carefully and avoid being dishonest. In the process -- he struggles to frame the debate carefully and avoiid any misstatements that the enemies will seize on to distort his message. If the teleprompter helps him do this, of course he should use it. And he should at all times be careful and thougtful rather than slick and pundit-like when speaking on the record. It's just downright petty to knock him for his speaking style when he is so clearly one of the best orators of the age. He is the president of all Americans and needs to give all Americans a fair hearing whether Dems Repubs Indeps or whatever, so he tries to establish common ground (by inviting Pastor Rick Warren to give the inaugural invocation for instance.) At the time I questioned the wisdom of that decision, but in hind sight I realize how important it will be to have them on board in the climate change/ global warming debate and I understand the effort to bring as many of them as possible "into the fold." He is genuinely trying to be the "uniter" that Bush pretended to want to be. How can this be a bad thing?

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