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Crocs to Kick Off Apparel Line

Ugly footwear continues march toward world domination

By Caroline Zimmerman, Newser User

Posted Aug 27, 2007 7:05 PM CDT

(Newser) – If looking down at ugly shoes isn't doing it for you, good news—soon you can look down at a whole Crocs outfit. The manufacturer of the colorful clogs is launching a clothing line. The adults' and kids' duds, made from a version of the material in the signature shoes, go on sale this fall, the Denver Business Journal reports.

Croslite rt, a spin-off of the Croslite material the Colorado-based company uses to make its ubiquitous clogs, will be used solo and in blends with cotton. Offerings include T-shirts, woven shirts, and a panoply of kidswear. The company's stock jumped on the news, rising 99 cents to close at $59.98.

[Images (3)]

[Videos (1)]

In a file photo Crocs colorful resin footwear is shown on display at the REI flagship store in Denver, Monday, Feb. 6, 2006. Blekinge hospital in southern Sweden suspects the slip-on shoes made by U.S.-based... (Associated Press)

Crocs Yankees Beach Model (Photo (Associated Press)

Sidecar in Orange from YOU by Crocs (Photo (Associated Press)

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Crocs to Kick Off Apparel Line