Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Retailers Pitch Tweens, Moms Age-Appropriate Wares

Marketers seek positive messages for their products

By Matt Cantor,  Newser Staff

Posted Jul 27, 2009 10:05 AM CDT

(Newser) – Tween girls are a $43 billion market—but they’re not the ones with the wallets. Marketers are aiming for parents concerned about kids facing a barrage of ads that may not be “age-appropriate,” the Washington Times reports. “Many products are about making them older faster, but that's just not what they or their mothers want,” says a maker of preteen beauty products.

“What's important about our line of clothes is that the kids like the designs, but the mothers love the message,” says a designer whose firm makes clothing bearing slogans like “You Grow Girl!” “Our dolls have stories that are real; they do ballet, horseback ride, have slumber parties, and have pets,” notes a dollmaker. “We want little girls to be little girls for as long as they can.”

Marketers are looking to parents to sell to tweens.
Marketers are looking to parents to sell to tweens.   (Shutterstock)
Products from G is 4 Girl.
Products from G is 4 Girl.   (Gis4Girl.com)
A shirt from G is 4 Girl.
A shirt from G is 4 Girl.   (CafePress.com/ G is 4 Girl)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Showing 2 of 2 comments
usualsuspects
Jul 27, 2009 4:54 AM CDT
It's a cute idea, but the tweens won't go for it. They'll just switch to their Juicy-on-the-butt shorts after caking on make-up in the school bathroom before class.
Unaffiliated
Jul 27, 2009 3:10 AM CDT
Good! I'm tired of seeing 10-year-olds dressing like tramps. Girls should be taught that the world values them for more than just their looks.

More Newser Stories

Nurturing Moms Help Kids' Brains Grow

Teen Tweeter Is No Hero

Hollywood Wants Tiger Mother Movie

In Defense of 'Ambivalent' Western Moms

Bieber Launches ... Nail Polish Line


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne