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Rolls-Royce Unveils Budget Limo

By Kevin Spak,  Newser Staff

Posted Jul 28, 2009 1:02 PM CDT
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(Newser) – Rolls-Royce has good news for cash-strapped millionaires: They won’t have to condescend to buy a Bentley, Time reports. The automaker, known for its gigantic limousines, is about to release the Ghost, a short, sleek four-door sedan priced at a mere $245,000. That’s a sight lower than the $380,000 the company’s flagship Phantom sells for, but up from Bentley’s Continental line of low(er)-priced luxury cars.

Though the Ghost was in the works long before the financial crisis, its timing is fortuitous: Rolls-Royce sales are down 34% this year after a banner 2008. “To have a car like the Ghost [coming out] right now is, of course, ideal,” says Rolls-Royce’s CEO, noting that it’s “less ostentatious, so owners can give the impression that they’re downsizing.”

A shot of the interior of the Rolls-Royce Ghost.
A shot of the interior of the Rolls-Royce Ghost.   (Rolls-Royce 200EX)
A concept image for the Rolls-Royce Ghost.
A concept image for the Rolls-Royce Ghost.   (Rolls-Royce 200EX)
A concept shot of the Rolls-Royce Ghost.
A concept shot of the Rolls-Royce Ghost.   (Rolls-Royce 200EX)
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COMMENTS
Showing 2 of 2 comments
kokuaguy
Jul 28, 2009 7:02 AM CDT
Budget Limo -- this would be perfect for C_k, King of the Oxymorons. : ^)
QueenAlli
Jul 28, 2009 6:17 AM CDT
LOL! downsizing? That's like saying you are trying to save money by shopping at Tiffany's instead of at Cartier. I'm not hatin' - that car looks great, but let's not kid ourselves. Get the higher priced car if you want it and can afford it.

 
recession • luxury car • auto industry • Rolls-Royce • cars

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