Kia Soul Sport Better 'Beat Box' Than Vehicle

Should score with its target market, who want 'hearing damage'
By Matt Cantor,  Newser Staff
Posted Jul 31, 2009 2:46 PM CDT
Kia Soul Sport Better 'Beat Box' Than Vehicle
The 2010 Kia Soul.   (Kia.com)

The 2010 Kia Soul Sport isn’t “fun to drive,” but that doesn’t mean it won’t be fun for its target drivers, “audio-obsessed teens and 20-somethings,” writes Dan Neil in the Los Angeles Times. Priced under $20,000, it’s “a cool-looking little gizmo penned with confidence if not gall,” featuring powerful speakers, lights that sync with the music, and “frog-eyed headlamps.”

“The Soul delivers a significant amount of kit for the money,” Neil writes. Sure, driving it is like driving “an eight-cornered wheelbarrow,” but “for the Kia’s first-car audience, fun means being able to pile your friends in the back and heading out for an affordable night of self-inflicted hearing damage.” That, the Soul provides. (More Kia stories.)

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