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Netflix's Speedy Secrets Revealed

Workers sort 650 discs per hour; machines scan 30K hourly

By Matt Cantor,  Newser Staff

Posted Aug 4, 2009 10:57 AM CDT

(Newser) – Distributing DVDs out of 58 warehouses across the US, Netflix keeps its operations very quiet and extremely efficient; the unmarked building that houses Chicago-area operations was so nondescript he wouldn’t be able to find it again, Christopher Borrelli writes for the Tribune. Inside, workers, many apparently grandparents, whose shifts start at 3am, are expected to inspect and file 650 discs per hour.

Then the discs head to the machines, which scan up to 30,000 barcodes hourly. As soon as your DVD gets scanned, you get an email saying the disc is there. The machine makes a second round of scans, organizing requested films by zip code. Then, a different machine, called a Stuffer, puts the discs in envelopes. They’re carried to the post office after 5pm.

In this 2008 file photo, Netflix CEO Reed Hastings smiles at Netflix headquarters in Los Gatos, Calif.
In this 2008 file photo, Netflix CEO Reed Hastings smiles at Netflix headquarters in Los Gatos, Calif.   (AP Photo)
Netflix customer Arthur Michelson shows a DVD he rented from Netflix at his home in Palo Alto, Calif., July 23, 2009.
Netflix customer Arthur Michelson shows a DVD he rented from Netflix at his home in Palo Alto, Calif., July 23, 2009.   (AP Photo)
This 2006 file photo shows an exterior view of Netflix headquarters in Los Gatos, Calif.
This 2006 file photo shows an exterior view of Netflix headquarters in Los Gatos, Calif.   (AP Photo)
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COMMENTS
Showing 3 of 7 comments
Jojo
Aug 5, 2009 11:48 AM CDT
It's called throttling, just google Netflix Throttling, here is an example: http://www.outsidethebeltway.c.../
The_Pinkston
Aug 5, 2009 4:57 AM CDT
Netflix rules!
Nwambe
Aug 4, 2009 5:03 AM CDT
Link or evidence/proof?

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