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MONDAY, NOVEMBER 23, 2009
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9

Netflix's Speedy Secrets Revealed

Workers sort 650 discs per hour; machines scan 30K hourly

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(Newser) – Distributing DVDs out of 58 warehouses across the US, Netflix keeps its operations very quiet and extremely efficient; the unmarked building that houses Chicago-area operations was so nondescript he wouldn’t be able to find it again, Christopher Borrelli writes for the Tribune. Inside, workers, many apparently grandparents, whose shifts start at 3am, are expected to inspect and file 650 discs per hour.

Then the discs head to the machines, which scan up to 30,000 barcodes hourly. As soon as your DVD gets scanned, you get an email saying the disc is there. The machine makes a second round of scans, organizing requested films by zip code. Then, a different machine, called a Stuffer, puts the discs in envelopes. They’re carried to the post office after 5pm.

In this 2008 file photo, Netflix CEO Reed Hastings smiles at Netflix headquarters in Los Gatos, Calif.
In this 2008 file photo, Netflix CEO Reed Hastings smiles at Netflix headquarters in Los Gatos, Calif.   (AP Photo)
Netflix customer Arthur Michelson shows a DVD he rented from Netflix at his home in Palo Alto, Calif., July 23, 2009.
Netflix customer Arthur Michelson shows a DVD he rented from Netflix at his home in Palo Alto, Calif., July 23, 2009.   (AP Photo)
This 2006 file photo shows an exterior view of Netflix headquarters in Los Gatos, Calif.
This 2006 file photo shows an exterior view of Netflix headquarters in Los Gatos, Calif.   (AP Photo)
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9 comments
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triordan
Aug 4, 09 11:18 AM CDT
Um, there's been plenty of videos online and documentary showing how Netflix operates. Did you guys just get StumbleUpon over there at Chicago Tribune? Reply
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-3
IN RESPONSE:
Forderon
Aug 4, 09 11:24 AM CDT
The "this is not news" stuff has GOT to stop. It's such a stupid complaint and indicative of ADD in America. Just because you've seen something before doesn't mean other haven't, nor does it mean it's still not worth mentioning again. If you don't think it's news, don't read it and comment on it!
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+10
Yourself
Aug 4, 09 11:22 AM CDT
650 per hour.. wow, impressive. must be interesting to see the whole process go. Reply
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+4
Jojo
Aug 4, 09 11:30 AM CDT
Netflix also has a filter system put in place so that if you begin to get too speedy with your viewing/returning, your shipments are slowed down. True story. I experienced it. Even documented so I could show them. They said it was coincidence. Yea, coincidence... for 5 straight months until I canceled. Then I found stuff online where others had had the same experience. Reply
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+1
IN RESPONSE:
Nwambe
Aug 4, 09 12:03 PM CDT
Link or evidence/proof?
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